Broadwick Soho is a brand new hotel in London’s iconic Soho district, offering a unique and playful escape. With a backstory that’s as intriguing as its design, the hotel is a love letter to its owner’s family and a celebration of the neighborhood’s vibrant history. Let’s dive into what makes this hotel so special.
A Home From Home, With a Twist
The moment you step into Broadwick Soho, you’re transported to a world of bold colors, whimsical patterns, and unexpected surprises. Designed by Martin Brudnizki, a renowned interior designer known for his eclectic style, the hotel is a masterpiece of maximalism and English eccentricity. Think pastel pinks, leopard print bathrooms, and even two colossal, besuited elephants guarding the entrance! This playful aesthetic reflects the hotel’s owner, Noel Hayden, who envisioned a space that feels like a “timeless home from home” but with a dash of outrageously fabulous flair.
A Celebration of Soho’s Spirit
Broadwick Soho perfectly captures the spirit of its surroundings. Just a stone’s throw from the West End and nestled amidst Soho’s creative and alternative communities, the hotel is a haven for those who embrace the unconventional. From Flute, the rooftop cocktail bar with breathtaking views of the city, to Dear Jackie, the intimate Italian restaurant named for the owner’s mother, every corner is an opportunity to celebrate the area’s unique energy. And don’t forget Bar Jackie, the bustling all-day café that offers delicious sharing dishes and affordable cocktails, a rare find in a high-end hotel.
Where Comfort Meets Quirky Charm
The hotel’s 57 bedrooms are just as captivating as the public spaces, each featuring unique artwork, bold prints, and even handcrafted brass elephant drinks cabinets! Bathrooms are sleek and luxurious, boasting standalone tubs and invigorating water pressure. And while the bedrooms might lack some traditional hotel amenities, they more than make up for it with thoughtful touches like free movies, a welcome bowl of gummy bears, and well-stocked minibars.
A Culinary Journey Through Soho
Broadwick Soho’s dining experience is a highlight. Dear Jackie transports you to Italy with its authentic pasta dishes and flavorful seafood. Bar Jackie offers a casual and vibrant atmosphere, perfect for sharing plates with friends. And for those who prefer a lighter bite, Flute provides a selection of tasty snacks to accompany your cocktails.
More Than Just a Hotel: A Celebration of Soho
Broadwick Soho is much more than just a place to stay. It’s a celebration of the neighborhood, its people, and its history. The hotel team is committed to connecting guests with Soho’s vibrant creative scene, offering unique experiences that showcase the best of the area. And with its commitment to sustainability and its focus on providing good value, Broadwick Soho is a hotel that truly stands out.
So, if you’re looking for a unique, quirky, and memorable experience in London, look no further than Broadwick Soho. It’s the perfect blend of comfort, design, and character, offering a truly immersive experience that celebrates the heart and soul of Soho.
