The hospitality industry is waking up to the importance of sustainability, with hotels and guest houses around the world taking steps to reduce their environmental impact and save money in the process.
The Rezidor Hotel Group is leading the charge with its Think Planet initiative, aiming to reduce energy consumption by 25% across its hotels in the next five years. This ambitious goal is being achieved through a combination of simple measures and innovative technology.
Think Planet: Smart Energy Habits for Hotels
Think Planet encourages smart energy habits within the Group’s Radisson Blu, Park Inn by Radisson, and Hotel Missoni brands. This means implementing practical solutions like switching off lights and equipment when not in use, adjusting heating and cooling systems to eco-mode, and promptly reporting energy-related issues for quick fixes and preventative maintenance.
Rezidor is also investing in advanced technologies to further minimize energy use. These include daylight and motion sensors for lighting, condensation water recuperation from air-conditioning, energy-efficient lighting, variable extraction systems in kitchens, and comprehensive staff training programs to promote sustainable practices.
Bryn Bella Guest House: A Green Pioneer in North Wales
Bryn Bella, a charming guest house in North Wales, is demonstrating that sustainability is not just a large hotel initiative. Owners Joan and Mark Edwards are actively promoting green tourism in their region, having implemented a range of eco-friendly measures.
Solar panels heat the property’s water, while electricity comes from renewable sources, and waste reduction programs are diligently followed. To further support sustainable travel, Bryn Bella has installed two electric vehicle charging points, generously donated by Zero Carbon World, a charity dedicated to promoting greener tourism.
The Business Case for Sustainability
The benefits of embracing sustainability extend far beyond the environmental realm. Inge Huijbrechts, Director of Responsible Business at Rezidor, highlights the significant business advantages:
“Being eco-friendly strengthens your brand image, enhances employee relationships, improves supplier relationships, and ultimately saves money for your shareholders. Minimizing our environmental footprint is integral to our Responsible Business program, which emphasizes community, ethical conduct, and health and safety.”
Huijbrechts emphasizes the importance of leading by example: “Our Scandinavian origins have instilled a strong environmental awareness, and we believe there’s room for improvement in the UK hotel industry. By proving that advanced environmental technologies work in a hotel environment, we hope to inspire others.”
A Frugal Approach to Sustainable Practices
Mark Edwards, co-owner of Bryn Bella, shares a pragmatic perspective on adopting eco-friendly practices:
“As former finance professionals, we understand the importance of managing costs. It wasn’t a huge leap to transition from being cost-conscious to adopting a sustainable stance. Solar heating, for instance, was a no-brainer, and it has already paid for itself.”
Edwards highlights the importance of small, practical steps: “Breaking bad habits and adopting good ones becomes a way of life. There are countless sustainable, eco-friendly options available for everything from cleaning chemicals to bed linen. It takes effort to be not eco-friendly.”
The Edwards couple are optimistic about the long-term benefits of their investments:
“Electric vehicle charging points are a ‘chicken and egg’ situation. Without charging points, electric vehicles won’t become mainstream. By leading the way, we hope to inspire other attractions in the area to follow suit.”
Sustainable Solutions: From Small Steps to Big Changes
Huijbrechts emphasizes the importance of starting small and building upon initial successes:
“Implementing Think Planet requires investment from Rezidor, but it will ultimately generate significant cost savings. Define your action plans and stick to them. Start by optimizing your existing installations and consult with external experts to maximize efficiency.”
Edwards echoes this sentiment: “People may think being eco-friendly is expensive, but it’s not. It makes strong business sense. Don’t be afraid to be different. We’ve seen a boost in business from the overseas market, particularly Germany and Holland, who are drawn to our green credentials.”
Guy Holmes, Managing Director of Captivate Hospitality consultants, provides a broader perspective:
“The world’s resources are being depleted, making eco-friendly practices essential, especially with a growing population. The rising cost of energy and food makes it sensible to reduce waste and unnecessary consumption. Consumers are increasingly aware of green issues and will choose businesses with strong environmental credentials.”
Holmes recommends a phased approach:
“You don’t need to implement a full range of eco-friendly initiatives overnight. Start slowly and build up. There are plenty of charities and government bodies that can offer guidance.”
Edwards offers a final piece of advice:
“There are many eco-solutions being marketed, but not all are suitable. Do your research, seek advice from reputable sources, and carefully implement the transition. The Green Tourism Business Scheme is an excellent resource for information and support.”
In conclusion, the hospitality industry is embracing a more sustainable future. By implementing smart energy habits, investing in green technologies, and adopting simple yet effective practices, hotels and guest houses are not only reducing their environmental impact but also creating a more cost-effective and attractive proposition for their guests.
