Ladbrokes.be has been a household name in Belgium since 1970, firmly establishing itself as a leader in the retail betting scene through its extensive network of agencies and newsagents. The company, initially known as Ladbrokes Belgium, embraced the digital age in 2014, launching its online platform and mobile apps. This move solidified its position as a major player in the Belgian betting market, competing head-to-head with international giants.
Betting Beyond the Bricks and Mortar
Ladbrokes.be boasts a comprehensive selection of betting options, catering to a wide range of preferences. Sports enthusiasts can place bets on everything from football and tennis to Formula 1 and cycling, while horse racing aficionados have access to French, English, and Belgian races alongside greyhound racing. The company’s commitment to providing a diverse betting experience is evident in its presence both online and in its physical agencies, where customers can enjoy a personalized betting journey.
Football reigns supreme, capturing the hearts of most bettors, with over 70% of all bets placed in 2019 focusing on the beautiful game. Major tournaments like the Champions League and Premier League draw significant attention, showcasing Ladbrokes.be’s deep understanding of popular betting trends.
Embracing the Digital Revolution
Ladbrokes.be is constantly innovating to enhance the customer experience, especially within its retail network. The introduction of tablets in 2019 provides customers with easy access to detailed information on horse racing and sports betting, replacing traditional media sources like newspapers and magazines. This move reflects Ladbrokes.be’s dedication to streamlining the betting process and offering a user-friendly interface.
The company prioritizes customer care, training its agency managers to be attentive and knowledgeable. They are trained to recognize potential gambling issues and report them, ensuring the well-being of their customers. Ladbrokes.be takes its commitment to responsible gambling seriously, providing comprehensive training to its staff to address any potential risks associated with the betting environment.
Expanding Horizons: Gaming and Philanthropy
Ladbrokes.be has expanded its reach beyond traditional betting, venturing into the gaming world with the acquisition of Speelhal Bree in 2019. This move earned them a B and B+ license, allowing them to offer Dice games in gaming rooms and online.
The company isn’t just focused on profits. In 2020, to celebrate its 50th anniversary in Belgium, Ladbrokes.be launched its own foundation, a testament to its commitment to giving back to the community. The Ladbrokes Foundation aims to support sports initiatives and beyond, promoting sportsmanship and civic values through partnerships with talented athletes who embody these principles. The foundation seeks to encourage employee volunteerism, recognizing that staff engagement is crucial to its success.
A Global Giant: Entain and its Impact
Ladbrokes.be is a part of the Entain Group, a global powerhouse in the sports betting and gaming industry. Entain operates both online and in the retail sector, holding licenses in over 20 jurisdictions and employing over 26,000 people across five continents.
The Entain Global Foundation serves as the group’s hub for corporate social responsibility initiatives, channeling resources to non-profit organizations that align with Entain’s values. The foundation prioritizes promoting responsible gambling, fostering sports integrity, and supporting research, education, and treatment in the field. Entain also actively addresses mental health issues and champions community-focused projects in its major office locations.
Through its ‘Changing for the Bettor’ campaign, Entain emphasizes safer gambling practices, collaborating with Harvard Medical School to conduct research on problem gambling. This initiative highlights Entain’s dedication to responsible gaming and its commitment to making a positive impact on the industry and the lives of its customers.
