HomeShoppingYour Guide to Shopping in East London: A Fashionista's Paradise

Your Guide to Shopping in East London: A Fashionista’s Paradise

East London is a haven for shoppers seeking a unique blend of vintage treasures, independent boutiques, and luxury brands. From the bustling streets of Shoreditch to the quiet charm of Stoke Newington, this vibrant area offers a treasure trove of retail experiences. We’ve compiled a guide to some of the best shops in East London, based on recommendations from fashion editors and industry insiders.

Momosan shop exterior

Vintage Finds and Designer Delights

Rites on Broadway Market is a must-visit for fashion lovers. This pop-up shop (soon to be a permanent fixture) is a haven for pre-loved designer pieces. You can rent, buy, and even sell your own clothes, bags, and shoes. With a wide selection of coveted brands, it’s no wonder that fashion editor Harriet Davey rarely leaves empty-handed.

Straw on Columbia Road is a hidden gem that offers a respite from the hustle and bustle of Shoreditch. This charming shop began as a vintage basket store but has since evolved into a treasure trove of unique items. From wavy-edged terracotta pots to pretty white dresses, there’s something for everyone.

Fish Island is a haven for vintage enthusiasts and design aficionados. This industrial area is home to a warehouse filled with Nordic vintage and antiques. You’ll find incredible mid-century and unique finds at democratic prices, making it a haven for those seeking statement pieces.

Aelfred store with vintage furniture

Minimalist Chic and Indie Finds

Hub Womenswear in Stoke Newington is a haven for minimalist fashionistas. The shop boasts a curated selection of brands like Ganni, Baum und Pfergarten, and Stand Studio, all embodying the sleek, Scandinavian aesthetic.

A New Tribe on Hackney Road is a haven for homeware enthusiasts. Founder Ella Jones has curated a selection of rare and vintage one-of-a-kind rugs, along with hand-painted ceramics, and a curated selection of fragrance and candles from indie brands.

Nordic Poetry in Shoreditch is a vintage paradise for those seeking premium, rare, and super-interesting designer pieces. From Jean Paul Gaultier mesh tops to mint-condition Prada shoes, this shop is a treasure trove for vintage lovers.

Earl of East store

Streetwear, Lifestyle, and Design

Goodhood is an East London institution, known for its amazing edit of streetwear and trainers and a roster of hyped brands. But this shop has also expanded into lifestyle products, offering everything from Stüssy fleece and New Balance trainers to Tekla sheets, Hay Design tableware, and Boy Smells candles.

Momosan Shop is a celebration of independent craftspeople and beautiful design-led homeware. Opened by Momoko Mizutani, the shop embodies the spirit of traditional Japanese pottery shops, showcasing unique objects that reflect the maker’s personality.

Earl of East in Shoreditch is a haven for minimalist aesthetics and beautiful beauty products. The store offers a curated selection of the brand’s own candles, hand soaps, and bath salts, alongside chic homeware.

Kooky Homeware and Southern Charm

Mad Atelier is a former pub transformed into a kooky homeware store filled with joyful items that make amazing, unusual gifts. Inspired by Southern European and Northern African style, this shop is a reflection of its founders, Chantal Martinelli and Julien Desormeaux’s, love for Mediterranean design.

From vintage treasures to independent boutiques and luxury brands, East London offers a unique shopping experience for every taste and style. Explore the vibrant streets of this dynamic area and discover your next favorite find!

Reference photo

Nordic Poetry shop
Mad Atelier store with artwork and furniture
Your Guide to Shopping in East London: A Fashionista's Paradise
Your Guide to Shopping in East London: A Fashionista's Paradise
Your Guide to Shopping in East London: A Fashionista's Paradise
Your Guide to Shopping in East London: A Fashionista's Paradise
Your Guide to Shopping in East London: A Fashionista's Paradise
Emily Carter
Emily Carterhttps://londongreens.org/
Emily Carter is a seasoned travel writer with a deep love for London’s rich history and vibrant culture. With over a decade of experience in travel journalism, Emily has explored every corner of London, from its iconic landmarks to its hidden gems. Her writing is known for its detailed insights and helpful tips, making her guides an essential resource for anyone planning a trip to the city.

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