HomeLocationBeyond the Typical Tourist Traps: Unveiling London's Hidden Gems

Beyond the Typical Tourist Traps: Unveiling London’s Hidden Gems

Are you tired of the usual tourist traps? Do you crave an authentic London experience, one that goes beyond the typical hotel list? Well, buckle up! We’re about to embark on a journey through London’s unique neighborhoods, discovering nine hotels that act as gateways to these vibrant communities. Each hotel offers an immersive experience, allowing you to truly connect with the city’s soul.

Exterior of The Dilly in London.

A Family’s Oasis in the Heart of Piccadilly: The Dilly

Imagine starting your day with a refreshing swim in a 40-foot indoor pool, a rare gem in central London. At The Dilly, this luxury awaits you. The hotel, a haven for families, offers a kids’ delight with pancake-making adventures at the breakfast buffet. And after a day exploring London’s iconic landmarks, unwind with a London-themed afternoon tea featuring a chocolate Big Ben filled with delicious raspberry ganache. For the “Harry Potter” enthusiast, the legendary doorman, Rushy, is your guide to the magical filming locations. The hotel’s proximity to the seven-story Hamleys toy store and the Supernova burger joint ensures a thrilling night for everyone.

Bonus Tip: Head across the street to the Waterstones bookstore, boasting London’s largest children’s section, for a delightful literary escape.

Festive afternoon tea at The Ned.

A Parisian Dream in Bloomsbury: The Fitzroy

Step into the world of The Fitzroy, where a Parisian chateau meets a touch of fantasy. The hotel’s terracotta facade, reminiscent of thé au lait, whispers tales of a bygone era. Inside, a zodiac mosaic, unearthed during renovations, guides you up the marble staircase to a bronze dragon, a symbol of good luck. Architects have skillfully combined history with modern touches, creating a truly enchanting experience. Relax and unwind at Fitz’s, the hotel’s bar, with its dark, velvet décor and discreet back entrance.

Bonus Tip: Wander through nearby Gordon Square, where Bloomsbury’s literary giants gathered. Immerse yourself in the history of Virginia Woolf and John Maynard Keynes, whose presence still lingers in the air.

A room at the Portobello Hotel.

Royal Regality at The Goring

Experience the elegance of The Goring, where history and royalty intertwine. This Edwardian five-star hotel boasts rooms draped in Gainsborough silks, echoing the opulence of
Buckingham Palace
. The Royal Suite was redesigned for Kate Middleton’s royal wedding entourage, a testament to the hotel’s association with the British monarchy. The hotel’s CEO, Jeremy Goring, even commissioned a painting of a Tudor courtier kissing the hand of Elizabeth I, a cheeky nod to the hotel’s rich history. Enjoy the expansive croquet lawn and gardens, larger than Wimbledon’s Centre Court, for a relaxing afternoon.

Bonus Tip: Delve into the hotel’s royal history by exploring the painting depicting the daring act of a courtier kissing Elizabeth I’s hand, a hidden gem that speaks volumes about the hotel’s playful spirit.

Beyond the Typical Tourist Traps: Unveiling London's Hidden Gems

Bohemian Chic in Notting Hill: The Portobello Hotel

The Portobello Hotel, nestled in the heart of Notting Hill, embodies the bohemian spirit of the area. Inspired by Kate Moss’s love for vintage shopping and champagne, this hotel transports you to a bygone era of free spirits and artistic expression. Rumored to be where Moss and Johnny Depp enjoyed a champagne bath in Room 16, the hotel’s décor reflects the Swinging Sixties and louche ’90s. Immerse yourself in the lush wallpaper, Moroccan tile, miles of velvet, and rolltop baths designed for two.

Bonus Tip: For a quieter retreat, explore Golborne Road, where you’ll find Rellik, one of Kate Moss’s favorite vintage boutiques, a haven for fashion enthusiasts seeking unique treasures.

Beyond the Typical Tourist Traps: Unveiling London's Hidden Gems

Sustainability and Innovation at CitizenM Bankside

CitizenM Bankside, a pioneer in sustainable hospitality, has embraced the dynamic spirit of the South Bank. This hotel, with its BREEAM-certified building, showcases a commitment to eco-conscious practices. From the hotel’s in-house app minimizing food waste to partnerships with Too Good To Go, a surplus food marketplace, CitizenM sets the bar for responsible tourism. Enjoy the hotel’s proximity to world-class attractions like the
Tate Modern
,
Borough Market
, and the Thames Path.

Bonus Tip: Explore the hotel’s innovative approach to sustainability, which has diverted over 22,683 meals from landfills since 2019. Their dedication to reducing environmental impact is a testament to their commitment to responsible tourism.

Beyond the Typical Tourist Traps: Unveiling London's Hidden Gems

Art Deco Glamour at The Ned

Step back in time at The Ned, a glamorous hotel housed in a former bank. With nine vibrant restaurants and bars, the hotel transforms into a Gatsby-esque event in the evenings. Experience the thrill of Electric Diner’s lobster roll or the 44-day-aged prime rib at Lutyens Grill, named after the architect of the building. For a truly unforgettable experience, indulge in the Sunday feast, a culinary spectacle perfect for a Tiktok post. Let the live jazz and swing dancers transport you back to the 1940s.

Bonus Tip: Indulge in the jelly “fronut” at the in-house ice cream parlor, a delightful dessert that combines the best of donuts and ice cream.

Beyond the Typical Tourist Traps: Unveiling London's Hidden Gems

Literary Charm in Clerkenwell: The Zetter Clerkenwell

The Zetter Clerkenwell, a charming 13-room townhouse, evokes the spirit of a Jane Austen novel. Settle into a velvet armchair in the cozy, candlelit Parlour and savor a signature Nettle Gimlet, a concoction of East London Gin and foraged herbs. This unique cocktail captures the essence of Clerkenwell’s character, a blend of history and modern sophistication.

Bonus Tip: Explore the neighborhood’s chic bistros and bars, from the Sessions Arts Club to the bustling Exmouth Market, where you can enjoy a pint at the Mikkeler Brewpub.

Beyond the Typical Tourist Traps: Unveiling London's Hidden Gems

Artistic Expression in Shoreditch: The Hoxton, Shoreditch

The Hoxton,
Shoreditch
, a beacon of artistic expression, embodies the spirit of this vibrant neighborhood. This hotel, once a parking lot, has transformed into a hub for artists, curators, and musicians. Immerse yourself in the exposed-brick lounge and explore the open pantry filled with delectable treats. Experience the neighborhood’s creative energy at the Haricot Gallery, located in a graffiti-splashed warehouse.

Bonus Tip: Ascend to the Llama Inn, the hotel’s new Peruvian rooftop bar, where you can savor three types of pisco sours while enjoying stunning views of the neighborhood’s vibrant street art.

Beyond the Typical Tourist Traps: Unveiling London's Hidden Gems

Dalston’s Bohemian Vibe at The Luxury Inn

The Luxury Inn, a haven for the artistic and bohemian, reflects the eclectic spirit of Dalston. This hotel, housed in a former printing factory, boasts vintage finds and moody lighting. Explore the area’s vibrant nightlife at Brilliant Corners, a modern bar that reflects the area’s evolving identity.

Bonus Tip: For LGBTQ+ guests, Dalston Superstore is a must-visit. This LGBTQ+ hub features a Queer club, café, and community space, a testament to Dalston’s inclusivity.

From the grand elegance of
Piccadilly
to the artistic energy of
Shoreditch
, these nine hotels offer a unique glimpse into the soul of London’s diverse neighborhoods. So, ditch the typical tourist traps and embrace the authentic London experience. Each hotel is more than just a place to stay; it’s a gateway to a world of hidden gems, cultural discoveries, and unforgettable memories.

Beyond the Typical Tourist Traps: Unveiling London's Hidden Gems

Reference photo

Beyond the Typical Tourist Traps: Unveiling London's Hidden Gems
Beyond the Typical Tourist Traps: Unveiling London's Hidden Gems
Beyond the Typical Tourist Traps: Unveiling London's Hidden Gems
Beyond the Typical Tourist Traps: Unveiling London's Hidden Gems
Emily Carter
Emily Carterhttps://londongreens.org/
Emily Carter is a seasoned travel writer with a deep love for London’s rich history and vibrant culture. With over a decade of experience in travel journalism, Emily has explored every corner of London, from its iconic landmarks to its hidden gems. Her writing is known for its detailed insights and helpful tips, making her guides an essential resource for anyone planning a trip to the city.

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