The Standard is a hotel brand that’s become synonymous with a certain type of unconventional revelry. I’ve always associated them with wild nights out – a hazy memory of a New York rooftop bar, a raucous game of bingo in Miami, and those infamous floor-to-ceiling windows revealing a side of life you wouldn’t normally see.
The idea of The Standard opening in London was both intriguing and a little daunting. Could this bold, unapologetic brand translate to the British capital?
A Brutal Beauty: The Standard King’s Cross
The Standard King’s Cross has taken over a 1970s brutalist building, the former Camden Town Hall Annexe. The exterior is a stark contrast to the classic, ornate architecture that London is known for, yet it’s incredibly captivating.
Inside, the space has been reimagined by Shawn Hausman Designs, known for their work on other Standard hotels. This is no ordinary hotel. The interior is vibrant, eclectic, and absolutely ‘extra’, with a retro-futuristic flair reminiscent of both Stanley Kubrick and Wes Anderson. You’ll find bold colors, unique shapes, and a playful energy that sets the tone for the entire experience.
A London Destination: Food, Culture, and Views
The ground floor is a buzzing hub of activity. Two restaurants, a recording studio, a stage for live performances, and a carmine-red exterior lift that whisks you up to the rooftop restaurant and terrace all await your discovery.
Isla, the all-day restaurant, features a nutritious menu with a focus on fermented delicacies like kombucha and pickles. The terrace with its retractable awning offers a tranquil escape, while the rooftop terrace provides stunning 360-degree views of London’s iconic landmarks.
Double Standard caters to a more indulgent palate, blending traditional British pub fare with classic New York City bar snacks. This is the place for those who want a more lively atmosphere and a chance to experience the famous Standard bingo nights.
A Nod to the Past, A Vision for the Future
The recording studio is another highlight, with podcasts, interviews, and live performances taking place regularly. It’s a tribute to the original library that once occupied the space. The resident librarian, Carrie MacLennan, has created a curated selection of books, reflecting the 1970s aesthetic.
With 266 rooms, ranging from spacious suites with breathtaking views to ‘Cosy Core’ rooms in the heart of the building, The Standard offers something for every kind of traveler. While those windowless rooms might seem unusual, I realized they were perfect for those seeking a peaceful retreat after a night of unforgettable experiences.
This is The Standard, a hotel that embraces the unconventional, redefining luxury with its vibrant personality and unique blend of contemporary and classic. Here, London’s gritty charm meets a touch of playful extravagance, creating a truly unforgettable destination.
