Imagine a hotel in London that’s as captivating as the city itself, a place where literary history whispers through the corridors and modern style shines in every corner. That’s the Bloomsbury Hotel, a stunning blend of vintage elegance and contemporary chic. This is more than just a place to stay – it’s a sensory experience that will leave you feeling inspired and utterly charmed.
A Tale of Two Eras
The Bloomsbury Hotel, nestled in the heart of London’s Bloomsbury district, stands as a testament to the area’s rich past and vibrant present. Once a literary haven for the likes of Virginia Woolf, E.M. Forster, and Lytton Strachey, Bloomsbury is now experiencing a renaissance, with the hotel leading the charge.
It’s a captivating contrast – the area’s intellectual past mingling with the Instagrammable present. Outside the enchanting Dalloway Terrace, a charming restaurant adorned with climbing flowers and twinkling candles, you’ll find groups of friends eager to capture the moment on camera. The same scene unfolds inside the dazzling Coral Room, the hotel’s bar, where old-school Hollywood glamour meets the contemporary urge to document every dazzling detail.
A Legacy of Art and Culture
This modern-day revival of Bloomsbury is a testament to the area’s enduring spirit of art and culture. Just around the corner, the iconic British Museum, after a major refurbishment, will be unveiling three new galleries, adding even more allure to this already vibrant neighborhood. And with the arrival of Crossrail later this year, getting to and from Bloomsbury will be a breeze, making it even more accessible for visitors from across the globe.
A Reimagined Classic
The Bloomsbury Hotel itself is a splendid masterpiece, carved from a magnificent Grade-II listed building on Great Russell Street. This once-grand structure has been lovingly restored by The Doyle Collection, a renowned Irish family-owned company known for its exquisitely curated hotels. Chairman Bernie Gallagher, inspired by the area’s literary heritage, poured his passion into this multi-million pound revamp, breathing new life into a true London landmark.
A Modern-Day Retreat with a Vintage Soul
Led by the celebrated interior designer Martin Brudnizki, the hotel’s refurbishment seamlessly blends the past and present. The result is a haven for the modern traveler, a place where vintage charm meets contemporary cool. The Club Bar is a perfect example of this fusion: plush leather armchairs, wood paneling, and vintage books transport you back to the 1920s, while a stellar cocktail list and bohemian outdoor space cater to the modern spirit.
Inspiration at Every Turn
Just off the lobby, you’ll discover the Living Room, a cozy retreat with an open fire, lush botanical wallpaper, and rose-pink velvet chairs. It’s the perfect setting to curl up with a pot of tea and let your imagination run wild – you might just find yourself starting your next novel here. And throughout the hotel, the rooms and suites boast individual design, each a masterpiece from Brudnizki’s studio, known for creating some of the world’s most glamorous bars, restaurants, and hotels.
Luxury Redefined
For a truly special experience, book a Luxury Studio Suite, a haven of modern cool and luxurious comfort. Expansive Italian marble bathrooms are stocked with Aromatherapy Associates goodies, and a “Tile-TV” awaits you at the foot of your stand-alone tub. Colefax’s wallpapers, featuring blooms in tones of petrol-blue and dark pink, line the dressing area, while dark wood floors and marble coffee tables add an air of sophistication.
A Nod to the Past, a Vision for the Future
Brudnizki’s design ethos is known for its playful approach, blending vintage and contemporary elements. You’ll find bespoke designs by Michaelis Boyd throughout the hotel, and even a stunning light in the shape of a flapper dress, a playful nod to the 20s.
A Literary Feast
The Dalloway Terrace, named after Virginia Woolf’s iconic character, offers a charming indoor/outdoor dining experience, perfect for a relaxing meal any time of day. From classic fondue and charcuterie boards to the elegant Dorset Crab on Toast and Ham Hock Terrine with Piccalilli, the menu blends timeless British classics with modern twists.
The Coral Room: A Dazzling Destination
But it’s the Coral Room that truly steals the show. This dazzling space is a feast for the senses, a place where you’ll be captivated by its beauty. Brudnizki, with his signature boldness, has painted the original panelled walls in a high-gloss coral finish, and the room is illuminated by five bespoke Murano chandeliers, specially commissioned for the space.
Art and History in Harmony
British illustrator Luke Edward Hall was commissioned to create 36 original pieces of art inspired by the Bloomsbury area and the Lutyens architecture, adding a touch of history and artistic flair to the space. The bar itself, with its Calacatta marble top and starry back-lit surface, is a marvel of design, complete with antique mirrors and brass detailing. And for a truly special touch, enjoy the extensive list of premium English sparkling wines.
The Bloomsbury Hotel is a perfect blend of history, art, and style – a captivating escape where you can lose yourself in the magic of London’s past and present. Whether you’re a literary enthusiast, a design devotee, or simply seeking a stylish escape, this hotel is sure to enchant you.
