Are you ready to discover a hidden gem of London? I’m talking about Fitzrovia, a vibrant neighborhood brimming with independent shops and boutiques. It’s a place where creativity thrives, and style is a way of life. To guide us through this charming area, we have the one and only Rowena Howie, owner of the iconic vintage clothing store Revival Retro.
From Florals to Music and Coffee: A Stroll Through Store Street
Our journey begins on Store Street, a haven for the senses. Orchidya, a floral paradise, greets us with its intoxicating aroma of exotic orchids and hand-tied bouquets. It’s a perfect starting point for anyone seeking to brighten their day with nature’s beauty.
Next door, Footes Music, a haven for music enthusiasts, displays a staggering collection of drums, percussion instruments, and strings, making it a paradise for musicians of all levels.
No shopping spree is complete without a caffeine boost. Store Street Espresso, a bustling cafe, serves up Rowena’s favorite brew, offering a welcome respite for weary shoppers. It’s a place where the locals gather, fueling their creativity and energy.
Exploring the Artistic Side of Fitzrovia
Our next stop is The Building Centre, an architectural hub that celebrates the innovative spirit of design. It’s a space for architects, designers, and enthusiasts to explore the latest trends in the built environment.
A quick hop across Tottenham Court Road brings us to Revival Retro, Rowena’s stylish haven for vintage fashion. This is where you’ll find vintage-inspired and reproduction pieces, capturing the glamorous spirit of bygone eras without the musty smell of mothballs.
Leather, Denim, and Art: A Walk Down Windmill Street
Turning onto Windmill Street, we encounter Lewis Leathers, a haven for biker jackets, where the aroma of leather welcomes you at the door. This iconic store is a testament to timeless style and classic biker chic.
The Curwen Gallery, abuzz with art lovers, showcases contemporary and modern art, offering a vibrant glimpse into the artistic pulse of Fitzrovia.
For those seeking timeless denim, Rivet and Hide offers a selection of raw selvedge cuts in classic retro styles. Each piece is built to last, offering a perfect blend of durability and fashion.
Culinary Delights and Vintage Charm: Charlotte Street and Beyond
The elegant Charlotte Street Hotel, part of the Firmdale Hotel group, offers a sophisticated retreat for cocktails at Oscar’s Bar. It’s a place where style and hospitality blend seamlessly, creating an unforgettable experience.
For a taste of Japanese cuisine, Roka, a trendy sushi and Japanese eatery, satisfies cravings with its delectable dishes.
But Rowena’s go-to brunch spot is Lantana Cafe, a cozy spot on Charlotte Place, serving up delightful breakfast and brunch dishes. It’s a perfect place to refuel after a day of exploring Fitzrovia’s unique offerings.
Heading down Cleveland Street, we discover Taylors Buttons, a tiny gem of a shop brimming with every kind of button imaginable. This charming store, once the home of Charles Dickens, offers hand-covered fabric buttons, perfect for everything from wedding dresses to upholstery.
Our final stop takes us to Aperture Photographic, a hidden treasure on Rathbone Place, specializing in second-hand camera equipment. It’s a haven for photography enthusiasts seeking vintage cameras and lenses.
Find Your Own Hidden Gems
Rowena’s Fitzrovia shopping spree is a delightful journey through a vibrant neighborhood brimming with independent shops, art galleries, and culinary delights. From vintage clothing to artisanal coffee, there’s something for everyone.
As you explore Fitzrovia, keep an eye out for its hidden gems and remember to support local businesses. And don’t forget to check out our other shopping guides for more exciting adventures in London.
