It’s time to ditch the fast fashion frenzy and embrace a more sustainable approach to our wardrobes! A new report by ReLondon unveils a shocking truth: Londoners are buying a staggering 48 new clothing items each year, while discarding a whopping 44 items annually. This cycle of “buy, wear, throw away” is creating a mountain of discarded clothing, equivalent to a pile taller than the London Eye!
Let’s talk numbers: We’re adding a staggering 155,000 tonnes of new clothes to our wardrobes each year, while a massive 142,000 tonnes are discarded. Sadly, less than 10% of donated or recycled clothes actually get reused in London!
A Second-Hand Solution
The good news is, we can all be part of the solution! By swapping just 12 new items for second-hand ones and repairing a small portion of our existing clothes, Londoners can significantly reduce the city’s carbon footprint. In fact, this simple change could lead to a staggering 30% reduction in our environmental impact!
Love Not Landfill: A Pre-Loved Paradise
Love Not Landfill is making it easier than ever to embrace sustainable fashion. This beloved pop-up shop is back for its fifth year, opening its doors on June 29th in Angel Central. It’s a treasure trove of pre-loved fashion, curated by London’s most stylish influencers.
This year, Love Not Landfill is teaming up with three charities and Hurr, an online fashion rental platform. They are showcasing a range of clothing options, from gently used pieces to rental wear nearing “retirement.”
A Call to Action for Young Londoners
This new research highlights the enormous environmental impact of fast fashion. In 2019, Londoners’ clothing habits produced over 2 million tonnes of harmful greenhouse gas emissions! Love Not Landfill understands that young Londoners want to do their part to combat climate change.
A recent poll found that over 90% of young people are concerned about the environmental impact of fast fashion, but many felt unsure how to make a difference. The answer is simple: choose second-hand!
A Sustainable Future
London’s fashion footprint is a wake-up call. We can’t continue with the “buy it, wear it, throw it away” mentality. There are countless stylish and unique second-hand clothing options available, offering a more sustainable way to refresh your wardrobe.
The Love Not Landfill pop-up shop is a beacon of hope, offering a unique opportunity to find one-of-a-kind pieces and embrace a more eco-friendly lifestyle. By supporting events like this, we can help create a greener and more prosperous future for London and the planet. It’s time to love not landfill and celebrate the magic of pre-loved fashion!
This article highlights the significant environmental impact of fast fashion and showcases the Love Not Landfill pop-up event as a solution. It encourages readers to embrace second-hand clothing and adopt a more sustainable approach to fashion, emphasizing the positive impact it can have on the planet.
