Welcome to the story of Leonardo Hotels, a rapidly growing hotel chain with a global presence! Get ready to discover how a single visionary entrepreneur built a network of over 160 hotels across Europe and beyond.
This captivating journey began in 2006, when the innovative hotelier, David Fattal, established the Leonardo Hotels brand. Fattal, already a successful entrepreneur with a thriving tourism company, Fattal Holdings Ltd. in Tel Aviv, decided to expand his reach into the world of hospitality. The first Leonardo Hotel opened its doors in Nuremberg, Germany, marking the start of a remarkable journey.
The brand’s trademark was registered in Germany in 2007, solidifying its presence in the European market. International recognition followed a year later, solidifying Leonardo Hotels’ position as a force to be reckoned with in the hospitality industry.
A Global Expansion
Fueled by a passionate vision, Leonardo Hotels embarked on an ambitious expansion strategy. The initial focus was on establishing a strong presence in Europe. Hotels in Germany, Belgium, and Switzerland were acquired, signaling a commitment to providing exceptional hospitality experiences across the continent.
With a combination of self-funding and investments from various sources, Leonardo Hotels continued its remarkable journey. The brand extended its reach to Israel around 2009, followed by Hungary in 2011, Austria in 2012, and the UK in 2015.
The expansion didn’t stop there. The company continued to acquire and build hotels in Spain, Italy, the Netherlands, the Czech Republic, Ireland, Poland, and Romania, showcasing its commitment to becoming a true global hospitality leader. In April 2022, Leonardo Hotels announced a new fund dedicated to further expansion across Europe, confirming its unwavering ambition for growth.
A Strong Foundation and a Dedicated Team
At the heart of Leonardo Hotels’ success is its parent company, Fattal Holdings. This company’s 100% subsidiary, Sunflower Management GmbH & Co. KG, serves as the administrative hub for the hotel chain’s operations in Europe.
The Leonardo Hotels are either owned by Fattal Holdings or its subsidiaries, or they are operated under lease agreements. In 2021, Leonardo Hotels Central Europe alone employed 2,700 people, a testament to the company’s commitment to creating job opportunities and contributing to the local economies where it operates.
A Family of Brands
Leonardo Hotels is more than just a single hotel brand; it’s a family of brands that caters to diverse travel needs and preferences. The company’s portfolio includes four distinct brands:
- Leonardo Hotels: The core brand offering a wide range of amenities and services for business and leisure travelers.
- Leonardo Boutique Hotels: Stylish and contemporary hotels designed for discerning travelers who appreciate design and personalized experiences.
- Leonardo Royal Hotels: Upscale hotels delivering exceptional service and luxurious amenities for discerning guests.
- NYX Hotels by Leonardo Hotels: Trendy and vibrant hotels specifically tailored to the needs of millennial travelers.
A Legacy of Strategic Acquisitions
Leonardo Hotels has made strategic acquisitions that have significantly expanded its global footprint. Among the most notable acquisitions are:
- Jurys Inn (UK and Ireland): In 2022, the company acquired 51 hotels under the Jurys Inn brand, strengthening its presence in the UK and Ireland.
- Apollo Hotels (Netherlands and Belgium): The acquisition of 13 Apollo Hotels in 2018 further expanded the company’s reach into the Benelux region.
- Balearic Islands Portfolio: Leonardo Hotels acquired six hotels in the Balearic Islands, providing a gateway to stunning Mediterranean destinations.
Leonardo Hotels’ story is a testament to the power of ambition, innovation, and dedication to providing exceptional hospitality experiences. The company’s ongoing expansion plans, coupled with its commitment to providing quality service and diverse offerings, position it as a major player in the global hospitality industry. With a focus on building a strong foundation and attracting talented individuals, Leonardo Hotels is poised to continue its impressive growth and redefine the hospitality landscape for years to come.
