Leonardo Hotels, a name synonymous with quality accommodations across Europe, has become a prominent force in the hospitality industry. With over 160 properties under its belt (as of August 2022), this hotel chain boasts a global presence and an unwavering commitment to growth.
Let’s delve into the fascinating journey of Leonardo Hotels, from its humble beginnings to its current status as a leading hotel group.
From Tel Aviv to the World: The Birth of a Hospitality Giant
The story of Leonardo Hotels begins in 2006, with the vision of David Fattal, a seasoned hotelier from Haifa, Israel. He had already established Fattal Holdings Ltd, a thriving tourism company based in Tel Aviv, before venturing into the hotel business.
Nuremberg, Germany, marked the launchpad for Leonardo Hotels, with the opening of its first hotel. In 2007, the unique brand name and logo were officially registered with the German Patent and Trademark Office, solidifying its presence in the international market.
A Global Expansion Strategy: From Germany to Romania and Beyond
Fueled by a drive for international expansion, Leonardo Hotels strategically acquired properties across Europe, starting with Germany, Belgium, and Switzerland. This ambitious growth strategy, financed through a combination of internal funds and external investments, witnessed the chain’s rapid spread.
By the late 2000s, Leonardo Hotels had established a firm footing in Israel, followed by further expansion into Hungary, Austria, and the United Kingdom in the years that followed. This relentless pursuit of growth continued with the acquisition or construction of hotels in Spain, Italy, the Netherlands, Czech Republic, Ireland, Poland, and Romania.
In 2022, Leonardo Hotels unveiled a dedicated fund aimed at accelerating its expansion across the European continent. This move reflects the company’s strong commitment to its growth trajectory.
A Family Affair: The Structure of Leonardo Hotels
The core of Leonardo Hotels lies within Fattal Holdings (1998) Ltd, its parent company. Sunflower Management GmbH & Co. KG, a wholly-owned subsidiary, serves as the management arm for European operations.
Leonardo Hotels operates under various ownership models, with properties owned directly by Fattal Holdings or its subsidiaries, or operated under lease agreements. As of 2021, the hotel chain employed an impressive 2,700 individuals across its Central European operations.
Leading the Charge: The Management Team
Yoram Biton, a seasoned industry expert, leads the charge as Managing Director for Leonardo Hotels Central Europe, based in Berlin. He is a driving force behind the company’s growth and success.
A Multifaceted Brand: Expanding the Leonardo Portfolio
The Leonardo Hotels brand family offers a variety of options to cater to diverse traveler needs. As of August 2022, the family consists of four distinct brands:
- Leonardo Hotels: Offering a comfortable and modern experience.
- Leonardo Boutique Hotels: Focusing on design and exclusivity.
- Leonardo Royal Hotels: Elevating the standard with luxury and grandeur.
- NYX Hotels by Leonardo Hotels: Catering to the trend-conscious traveler with a vibrant and stylish atmosphere.
A History of Strategic Acquisitions: Shaping the Leonardo Landscape
Leonardo Hotels has consistently grown through strategic acquisitions of established hotel chains, further solidifying its position as a leading player in the hospitality industry. Notable acquisitions include:
- Jurys Inn (UK & Ireland): Acquisition of 51 hotels in 2022.
- Apollo Hotels (Netherlands & Belgium): Acquisition of 13 hotels in 2018.
- Balearic Islands Portfolio: Acquisition of six hotels on the Balearic Islands in 2022.
Through a combination of strategic acquisitions and organic growth, Leonardo Hotels has become a powerhouse in the hotel industry. Its unwavering commitment to expansion, diverse portfolio, and focus on guest satisfaction ensure its continued success in the years to come.
