Leonardo Hotels, a name synonymous with hospitality across Europe, began its journey in 2006. The brainchild of seasoned hotelier David Fattal, this Berlin-based hotel chain has grown into a formidable force, boasting over 160 hotels as of August 2022. Let’s delve into the fascinating tale of Leonardo Hotels’ ascent to prominence.
From Humble Beginnings to Global Expansion
David Fattal, a visionary entrepreneur from Haifa, Israel, already held the reins of Fattal Holdings Ltd, a tourism company based in Tel Aviv. With an ambitious vision, he established Leonardo Hotels, marking the first step towards internationalizing his hotel portfolio. The journey commenced in Nuremberg, Germany, where the first hotel opened its doors in 2006. The distinctive Leonardo Hotels logo was officially registered in 2007 in Germany, followed by international registration in 2008.
Fueled by a combination of company funds and external investment, Leonardo Hotels embarked on an aggressive expansion strategy. The initial focus was on Germany, Belgium, and Switzerland. The company’s reach then extended to Israel, where existing hotels were rebranded under the Leonardo banner. This remarkable expansion continued with acquisitions and new constructions across Europe, spanning countries like Hungary, Austria, Britain, Spain, Italy, the Netherlands, Czech Republic, Ireland, Poland, and Romania. The company’s ambitious plans for future growth were cemented in April 2022 with the announcement of a dedicated investment fund specifically designed to fuel further expansion across Europe.
A Powerful Force in the Hospitality Industry
The Fattal Holdings Ltd, established in 1998, serves as the umbrella company for Leonardo Hotels. Sunflower Management GmbH & Co. KG, a fully owned subsidiary, manages the European operations. Leonardo Hotels, either owned outright by Fattal Holdings or its subsidiaries or operated under lease agreements, employ a workforce of 2,700 individuals across Central Europe alone.
Yoram Biton, born in 1967 in Israel, serves as the Managing Director of Leonardo Hotels Central Europe, steering the company’s operations from Berlin. The Leonardo Hotels brand family encompasses four distinct brands: Leonardo Hotels, Leonardo Boutique Hotels, Leonardo Royal Hotels, and NYX Hotels by Leonardo Hotels.
A History of Strategic Acquisitions and Growth
Leonardo Hotels’ dominance in the European hospitality market is a testament to its strategic acquisitions. The most significant acquisitions to date include the Jurys Inn brand, comprising 51 hotels in the UK and Ireland, acquired in April 2022. Other notable acquisitions include the Apollo Hotels in the Netherlands and Belgium, comprising 13 hotels, acquired in August 2018. This aggressive acquisition strategy has played a pivotal role in Leonardo Hotels’ remarkable growth and solidified its position as a major force in the European hospitality sector.
Conclusion: A Journey of Vision and Growth
Leonardo Hotels has come a long way since its inception. The company’s commitment to strategic expansion, diverse brand offerings, and an unwavering dedication to customer satisfaction has positioned it as a leading force in the European hotel industry. With a solid foundation, a dedicated team, and a clear vision for the future, Leonardo Hotels is poised to continue its impressive journey, bringing its unique brand of hospitality to a growing number of destinations worldwide.
