Oxford Street is a vibrant hub of commerce, attracting over 200 million visitors annually. It’s Europe’s busiest shopping street and a favorite amongst tourists and those seeking a free walking tour in London. Don’t let the high-end boutiques intimidate you – Oxford Street caters to every budget and taste.
A Historical Journey Through London’s Shopping Heart
For centuries, Oxford Street has been a key artery of London’s West End. Its roots can be traced back to Roman times! Initially known as Tyburn Road during the Middle Ages, it was the main route connecting London to Oxford, hence its current name.
From Humble Beginnings to a Retail Empire
The street has evolved tremendously over the years. In its early days, it was a haven for independent traders selling various goods. Today, Oxford Street boasts over 300 retailers, including flagship stores, retail chains, and designer outlets.
A Retail Giant: Selfridges, a Landmark in Itself
One of Oxford Street’s most celebrated landmarks is Selfridges, a legendary department store established by American businessman Henry Gordon Selfridge in 1909. Spanning an entire block of Oxford Street, it boasts over 10 acres of shopping space. Selfridges is London’s second largest store after Harrods and has earned the title of “an extraordinary temple of the retail business” due to its neoclassical columns and impressive main entrance.
A Feast for the Senses: Oxford Street’s Allure
A Festive Wonderland: Oxford Street’s Christmas Magic
Oxford Street is always bustling with locals and tourists alike, but it truly transforms during the Christmas season. The street comes alive with dazzling Christmas decorations, creating a magical atmosphere.
A Shopaholic’s Delight: From Flagship Stores to Independent Gems
As you stroll along Oxford Street, you’ll encounter a diverse array of stores, from familiar names like Marks & Spencer, Selfridges, Warehouse, and John Lewis & Partners to flagship stores of popular brands like Nike, Adidas, H&M, and ASICS. A visit to Oxford Street wouldn’t be complete without exploring Selfridges, a six-floor haven with 15 dining options and over 11,000 jeans!
A Retail Mosaic: From Big Box Stores to Smaller Boutiques
Larger department stores are concentrated between Marble Arch and Oxford Circus, while smaller shops specializing in consumer electronics can be found closer to Tottenham Court Road. From Zara, Uniqlo, and Urban Outfitters to Primark and H&M, Oxford Street offers something for everyone. Don’t forget to explore the side lanes for hidden gems and architectural delights.
Beyond Shopping: Exploring Oxford Street’s Surroundings
Historical Landmarks and Leisurely Parks
Oxford Street’s location offers easy access to various attractions. Marble Arch, a famous London landmark, once served as a public execution site from 1388 to 1793. Just a short walk from Marble Arch lies Hyde Park, a sprawling green oasis where you can relax by the Princess Diana Memorial Fountain, engage in lively debates at Speakers’ Corner, or take a dip in the Serpentine Lido.
Entertainment for All: From Wax Figures to Thrilling Rides
For a glimpse into the world of celebrities, Madame Tussauds in London is a must-visit. Beyond its famous wax figures, the attraction offers captivating experiences like “The Spirit of London” taxi rides and a 4D Marvel Universe mini-movie experience. Adults can unwind in the attraction’s bar.
Planning Your Oxford Street Adventure: Essential Tips
Parking, Accommodation, and Transportation
If you’re driving, Q-Park Oxford Street offers discounted parking rates with online booking. While hotels near Oxford Street can be pricey, you can find affordable options further from the city center and utilize public transportation. If you prefer a West End location, Marble Arch offers a mix of four-star chains and budget-friendly hotels. For those seeking luxury, Mayfair boasts some of London’s most opulent hotels.
Exploring Oxford Street: Opening Hours and Tips
Oxford Street stores are typically open from 10:00 a.m. to 9:00 p.m. Monday to Saturday. For specific opening hours, refer to individual store websites. Avoid peak shopping times like lunchtime (11:00 a.m. to 1:00 p.m.) and evenings (6:00 p.m. to 7:00 p.m.). Saturdays are generally the busiest, while Sundays are quieter.
Safety, Amenities, and Exploring Further
Be mindful of pickpockets, especially during busy periods. While many shops don’t have restrooms, you can access facilities at larger department stores like Marks & Spencer, Selfridges, and John Lewis. Oxford Street offers a wide array of takeaways, cafes, and pubs like the Flying Horse. Joining a free guided tour is a great way to discover hidden gems and learn more about the area’s history.
Enjoying Oxford Street: A Final Note
Oxford Street is a vibrant tapestry of retail, history, and entertainment. Whether you’re a shopaholic, a history buff, or simply seeking a fun day out, Oxford Street has something to offer. Plan your visit, explore its diverse offerings, and enjoy the unique charm of London’s busiest shopping street.
