Get ready to step back in time and discover hidden gems! This week’s shopping guide takes you on a tour of Fitzrovia, a vibrant London neighborhood teeming with unique shops and independent boutiques. Our guide, the stylish Rowena Howie, owner of the vintage haven Revival Retro, leads us through her favorite spots, showcasing the best of this eclectic area.
Where Style and History Collide
Fitzrovia is a haven for those seeking a break from the mainstream. It’s a neighborhood where history whispers around every corner, with art deco buildings and cobblestone streets. Nestled just north of Oxford Street, Fitzrovia seamlessly blends with the neighboring districts of Bloomsbury and Marylebone, yet it maintains its own distinct charm. Think vintage clothing, artisan coffee, and a touch of bohemian flair.
A Floral Odyssey and Musical Melodies
Our journey begins on Store Street, a delightful haven for those seeking a sensory experience. Orchidya, a florist overflowing with exotic orchids and delicate bouquets, immediately captures our attention. Its vibrant displays are sure to brighten any day.
Right next door, Footes Music beckons music lovers with its vast collection of drums, percussion instruments, and stringed beauties. This haven for musicians, run by musicians, provides a sanctuary for those who find solace in the harmonies of sound.
A Cup of Inspiration and Architectural Wonders
We refuel with a caffeine fix at Store Street Espresso, Rowena’s go-to spot for a pick-me-up. This buzzing cafe serves up the perfect blend of energy and flavor, ideal for starting the day or taking a break.
From there, we head towards The Building Centre, an architectural gem showcasing innovative designs in the built environment. Its rotating exhibitions offer a fascinating glimpse into the future of architecture and design.
Vintage Glamour and Leather Legends
Our next stop is Revival Retro, Rowena’s very own vintage haven. Here, we’re transported to a bygone era, with its abundant selection of vintage-inspired clothing and reproduction pieces. From glamorous dresses to timeless jackets, Revival Retro promises to elevate your style.
Just around the corner, in Whitfield Street, we encounter Lewis Leathers, a store that exudes an undeniable aura of cool. The scent of leather hangs in the air, welcoming you into a world of classic biker jackets.
Art, Denim, and Cocktails with a View
Continuing our adventure, we stumble upon the Curwen Gallery, abuzz with art enthusiasts. Here, we can immerse ourselves in the latest exhibitions, discovering new talent and appreciating the beauty of the art world.
Rivet and Hide, a men’s store specializing in rare denim, awaits just across the way. Its raw selvedge cuts in classic retro styles are built to last, making a statement with their rugged charm.
As the day draws to a close, we find ourselves at the elegant Charlotte Street Hotel, part of the renowned Firmdale Hotel group. Rowena’s team often enjoys a cocktail at Oscar’s Bar, savoring the atmosphere and enjoying the cityscape views.
Culinary Delights and Buttoned Up Charm
Roka, a trendy Japanese eatery, offers a taste of authentic sushi and Japanese cuisine. But for a more relaxed brunch experience, Lantana Cafe on Charlotte Place is Rowena’s preferred choice. This charming cafe provides the perfect setting for a leisurely meal.
We conclude our tour with a visit to Taylors Buttons, a hidden gem on Cleveland Street. This tiny shop overflows with buttons of every shape, size, and color imaginable, offering a treasure trove for sewers and enthusiasts. From vintage buttons to hand-covered fabric options, Taylors Buttons is a must-visit for any button aficionado.
A Photographer’s Haven and a Final Farewell
Finally, we arrive at Aperture Photographic, nestled on Rathbone Place. This shop specializes in second-hand camera equipment, a haven for photographers seeking vintage lenses or unique camera bodies.
Fitzrovia is a treasure trove of hidden gems, waiting to be discovered. Whether you’re a vintage enthusiast, an art lover, or simply seeking a unique shopping experience, this vibrant London neighborhood offers something for everyone.
So, grab your shopping bag and explore! Don’t forget to check out our other shopping guides and let us know your own Fitzrovia favorites in the comments below.
Happy Shopping!
