Looking for a unique shopping experience that combines vintage charm with modern style? Look no further than Fitzrovia, a vibrant neighborhood brimming with independent boutiques and hidden gems.
This hidden treasure trove of eclectic finds is just a stone’s throw from Oxford Street, and its charm lies in its distinct character. Fitzrovia offers something for everyone, from art enthusiasts to fashionistas to music lovers.
Join me as I explore this exciting neighborhood with Revival Retro doyenne, Rowena Howie, who will guide us through her favorite shopping spots.
A Floral Delight and Musical Rhythms
Our journey begins on Store Street, where we step into Orchidya. This enchanting florist is a feast for the senses, boasting exotic orchids and beautifully crafted bouquets. It’s the perfect spot to brighten up your day with a touch of floral elegance.
Next door, Footes Music is a haven for musicians, offering a diverse selection of drums, percussion instruments, and strings. Run by musicians for musicians, this store is a testament to the passion and creativity that thrives in the area.
Fueling Creativity: Coffee & Cocktails
Before venturing further, we need a caffeine fix. Store Street Espresso is the perfect spot to grab Rowena’s favorite brew and recharge. It’s a bustling cafe that draws in locals and visitors alike, providing a vibrant atmosphere and a delicious dose of energy.
As we move towards Windmill Street, we pass by The Building Centre. This architectural hub showcases innovative designs and hosts rotating exhibitions, celebrating the art and science of the built environment.
Vintage Glamour and Fashion Forward Finds
Our next stop is Revival Retro, Rowena’s very own vintage haven. Located on Windmill Street, this shop is a treasure trove of vintage-inspired and reproduction pieces, offering a touch of retro glamour without the musty scent of mothballs. This is where I found inspiration for my Goodwood Revival ensemble, proving that style transcends time.
Just a short walk away on Whitfield Street, we stumble upon Lewis Leathers, a classic biker jacket haven. The aroma of leather instantly greets you, inviting you to browse a collection of timeless pieces.
Art, Denim, and Cocktails: A Night Out in Fitzrovia
Our exploration continues with a visit to the Curwen Gallery on Windmill Street. This vibrant space is buzzing with art enthusiasts eager to discover the latest exhibitions.
Across the street, Rivet and Hide is a haven for denim lovers. This specialist menswear store boasts a collection of raw selvedge cuts in classic retro styles, ensuring that every piece is built to last and looks incredibly stylish.
As the day turns into night, we head to the Charlotte Street Hotel, a chic and stylish establishment that’s a favorite of Rowena and her team. The Oscar’s bar offers a welcoming atmosphere and a tempting selection of cocktails.
Sushi, Brunch, and Buttons: A Delicious Ending
Our final stop is a culinary delight: Roka, a trendy sushi and Japanese restaurant on Charlotte Street. However, for a more relaxed dining experience, Rowena recommends Lantana Cafe on Charlotte Place. This charming cafe serves up delicious brunch options that are perfect for a leisurely weekend meal.
Our final stop takes us to Cleveland Street, where we discover a hidden gem: Taylors Buttons. This tiny shop is a treasure trove of buttons, offering a vast selection of hand-covered fabric buttons for everything from wedding dresses to upholstery. Once home to Charles Dickens, this shop is a reminder of the rich history and charm of Fitzrovia.
A Final Stop: Capturing Moments in Time
Our final stop takes us to Newman Street, where we discover Aperture Photographic. This store specializes in second-hand camera equipment, providing a wide array of options for those who want to explore the world of photography.
So, there you have it! This is Rowena’s guide to the best shops in Fitzrovia. From vintage clothing and art to music and photography, this charming neighborhood offers something for everyone. It’s a vibrant mix of modern and traditional, where hidden gems await those willing to explore.
Remember to support your local businesses, especially on Small Business Saturday (December 3rd), and let us know your own favorite finds in the comments section below. Don’t forget to check out our other shopping guides for more inspiration.
