Tired of generic hotel lists? You want something more—a place that truly reflects the spirit of the city. We’re diving into the heart of London, uncovering nine hotels that act as gateways to unique neighborhoods, each offering an unforgettable experience for curious travelers.
Ready to explore? Let’s go!
Piccadilly Circus: A Whimsical Playground for All Ages
The Dilly is a London landmark, offering a delightful blend of modern comforts and old-world charm. The hotel’s massive indoor pool, a rare gem in central London, is a must-try, especially for families. Imagine your little ones splashing around before breakfast, then indulging in fluffy pancakes from the buffet.
The afternoon tea is a delightful experience, boasting a charming London theme. The hotel’s legendary doorman, Rushy, is your go-to for insider tips on “Harry Potter” filming locations. You’re also within a short stroll from the iconic Hamleys toy store and Supernova for mouthwatering smash burgers. Piccadilly Circus, with its bright lights and buzzing energy, is sure to captivate both children and adults.
Pro tip: Don’t miss the Waterstones bookstore across the street, home to London’s largest children’s section. Your tiny bookworms will be in heaven!
Bloomsbury: Where Literary Legends Linger
Step into the Fitzroy, an IHG hotel, and be transported to a world of Parisian charm and elegant fantasy. Inspired by a grand French chateau, the hotel’s interior is a feast for the senses. Discover a mesmerizing zodiac mosaic in the lobby, climb the majestic marble staircase, and rub the bronze dragon for good luck. It’s a touch of magic in the heart of Bloomsbury.
The Fitzroy’s bar, “Fitz’s,” is a cozy haven with dark velvet furnishings and a discreet back entrance, perfect for a quiet drink after a day of exploring.
Pro tip: Bloomsbury has a rich literary history. Walk to Gordon Square, where writers, philosophers, and artists gathered in the early 20th century. Virginia Woolf once resided at No. 46, and the property later housed renowned economist John Maynard Keynes.
Belgravia: Opulence and Royal Flair
The Goring, an Edwardian five-star hotel, exudes refined elegance. Its royal connections are legendary, most notably serving as Kate Middleton’s royal wedding entourage headquarters. In the hotel’s Royal Suite, you’ll find a cheeky detail—a painting depicting a Tudor courtier kissing the hand of Elizabeth I, a royal protocol violation.
The hotel rooms themselves are steeped in luxurious charm, adorned with Gainsborough silks, echoing the fabrics found in Buckingham Palace.
Pro tip: Escape to the Goring’s sprawling croquet lawn and gardens, larger than Wimbledon’s Centre Court, for a touch of English countryside in the heart of the city.
Notting Hill: Bohemian Chic and Vintage Glamour
Kate Moss’s love for vintage shopping helped put Portobello Road Market on the map, and her fondness for champagne fueled the bohemian spirit of the Portobello Hotel. Legend has it that Moss and Johnny Depp indulged in a champagne bath in Room 16, adding to the hotel’s unique allure.
The Portobello Hotel’s décor reflects its free-spirited history—lush wallpaper, Moroccan tiles, velvet galore, and spacious rolltop baths for two. It’s a place where the Swinging Sixties and the louche ’90s linger in the air.
Pro tip: For a less crowded shopping experience, stroll along Golborne Road and browse Rellik, one of Moss’s favorite vintage boutiques.
Bankside: Creative Energy and Sustainable Style
CitizenM’s Bankside location embraces its neighborhood’s vibrant energy. This innovative hotel boasts a sleek, modern design and a focus on sustainability. The hotel’s in-house app helps minimize food waste in the cafe and co-working space, with surplus breakfast items finding new homes through the Too Good To Go marketplace.
CitizenM is also conveniently located near iconic attractions like the Tate Modern, Borough Market, and the Thames Path.
Pro tip: Take advantage of the hotel’s proximity to free diversions, allowing you to immerse yourself in the city’s art, food, and riverside scenery.
The City: A Time Machine to the Roaring Twenties
The Ned, housed in a former bank, blends art deco grandeur with a lively, Gatsby-esque atmosphere. With nine bustling restaurants and bars, it’s a haven for foodies and those seeking a taste of the past.
The Ned’s Electric Diner is renowned for its lobster roll, while the Lutyens Grill, named for the building’s architect, offers a 44-day-aged prime rib. Sunday feasts are a visual spectacle, featuring a towering pyramid of lobsters.
Pro tip: For a sweet treat, indulge in the “fronut,” a donut filled with ice cream, at the hotel’s in-house ice cream parlor.
Clerkenwell: A Tranquil Haven with a Creative Edge
Step into the Zetter Clerkenwell, a charming townhouse hotel, and be transported to a bygone era. The 13 rooms are furnished with period Chesterfields, evoking the elegance of a Jane Austen novel.
The hotel’s cozy, candlelit Parlour, presided over by mixologist Anas El Bahhaj, is a haven for those seeking a relaxing evening. Savor his signature Nettle Gimlet, made with East London Gin and foraged herbs, a delightful blend of sophistication and local flavor.
Pro tip: Clerkenwell is home to chic bistros and bars. Try Sessions Arts Club, or head to Exmouth Market for a pint at Mikkeler Brewpub.
Shoreditch: A Hub of Artistic Expression
The Hoxton, a Shoreditch mainstay, embraces the neighborhood’s edgy art scene. Once an abandoned parking lot, it’s now a vibrant open art house, attracting artists, curators, and musicians.
The hotel’s exposed-brick lounge is a social hub, where guests can enjoy treats from the open pantry or simply soak up the creative energy. The hotel’s commitment to the arts is evident in its support of local galleries, like the Haricot Gallery, a haven for contemporary art.
Pro tip: Take a trip to the Llama Inn, the hotel’s Peruvian rooftop bar, offering stunning views of Shoreditch’s street art and murals.
Dalston: Vibrant Community and Bohemian Flair
Dalston, once a quiet neighborhood, has blossomed into a cultural hub. The Luxury Inn, a former printing factory, captures the area’s eclectic spirit. Furnished with vintage finds and bathed in moody lighting, it’s a short walk from Brilliant Corners, a bar replacing West Indian haunts.
The Afro-Caribbean Ridley Road Market Bar is another neighborhood gem. It embraces the market’s chaotic charm and the feel of a festive holiday bar, where everyone is welcome.
Pro tip: LGBTQ+ guests staying at The Luxury Inn will find a welcoming community at Dalston Superstore, a hub for all things LGBTQ+.
