Leonardo Hotels, a prominent hotel chain based in Berlin, has quickly become a force in the global hospitality industry. With over 160 properties under its umbrella (as of August 2022), the company is a testament to the vision of its founder, David Fattal.
A Journey of Expansion: From Nürnberg to Worldwide Recognition
The story of Leonardo Hotels began in 2006 with the opening of its first hotel in Nürnberg, Germany. Fattal, a seasoned hotelier from Haifa, Israel, had already established a successful travel company, Fattal Holdings Ltd, in Tel Aviv. Driven by his entrepreneurial spirit, he embarked on this new venture, establishing Leonardo Hotels as a distinct brand. The company’s distinct logo was registered in 2007 with the German Patent and Trademark Office, further solidifying its presence.
Building a Global Network: Strategic Acquisitions and New Developments
Leonardo Hotels’ expansion has been a deliberate and strategic process. The company started with acquisitions in Germany, Belgium, and Switzerland, laying the foundation for its international presence. This growth was fueled by a combination of the company’s own funds and external investments. The expansion continued with a series of acquisitions and new hotel developments in Israel, Hungary, Austria, the United Kingdom, Spain, Italy, the Netherlands, Czech Republic, Ireland, Poland, and Romania. This aggressive expansion strategy has placed Leonardo Hotels at the forefront of the European hospitality landscape. In April 2022, the company announced a new fund specifically aimed at further expanding its reach across Europe.
A Family of Brands: Catering to Diverse Travelers
Leonardo Hotels has become synonymous with quality and affordability across its diverse portfolio of hotels. Under the umbrella of Fattal Holdings Ltd, the company’s European operations are managed by its wholly-owned subsidiary, Sunflower Management GmbH & Co. KG. The hotels themselves are either owned by Fattal Holdings or its subsidiaries or are operated under lease agreements.
A Dedicated Team: Driving Success Across Europe
In 2021, Leonardo Hotels Central Europe employed a dedicated team of 2,700 people, reflecting the company’s commitment to providing exceptional guest experiences. Yoram Biton, a veteran of the hospitality industry, leads the company as Managing Director from its Berlin headquarters.
A Diversified Portfolio: Reaching Different Audiences
Under the Leonardo umbrella, there are four distinct hotel brands: Leonardo Hotels, offering modern and comfortable accommodation; Leonardo Boutique Hotels, focusing on stylish design and personalized service; Leonardo Royal Hotels, delivering luxury and sophistication; and NYX Hotels by Leonardo Hotels, catering to the millennial and Gen Z traveler with a focus on design and social spaces.
A Legacy of Growth: Shaping the Future of Hospitality
Today, Leonardo Hotels boasts a network of over 160 hotels across Europe, with a strong presence in Germany. The company’s most significant acquisitions include the Jurys Inn brand in the United Kingdom and Ireland, the Apollo Hotels in the Netherlands and Belgium, and a portfolio of six hotels on the Balearic Islands.
With its continued expansion, commitment to quality, and dedication to customer satisfaction, Leonardo Hotels is poised to continue its upward trajectory, solidifying its position as a leading force in the global hospitality industry.
