Leonardo Hotels, a household name in the hospitality industry, boasts a network of over 160 hotels across Europe. It’s a testament to the vision of its founder, David Fattal, a hotelier who started his journey in Israel. This article delves into the journey of Leonardo Hotels, from its humble beginnings to its current position as a leading player in the global hospitality market.
The story of Leonardo Hotels started in 2006 with the opening of its first hotel in Nuremberg, Germany. David Fattal, already a prominent figure in the tourism sector through his company, Fattal Holdings Ltd, saw an opportunity to create a new hotel brand. The name “Leonardo” was carefully chosen, reflecting the brand’s commitment to creativity and innovation. The brand’s distinctive logo was registered in Germany in 2007, followed by international registration in 2008.
From Germany to the World: A Story of Expansion
The ambitious founder, David Fattal, set his sights on international expansion. Leonardo Hotels quickly gained traction in Europe, acquiring properties in Germany, Belgium, and Switzerland. Fueled by self-funding and strategic partnerships, the company continued its growth trajectory. The expansion included significant acquisitions in Israel around 2009, followed by investments in Hungary, Austria, the UK, Spain, Italy, the Netherlands, the Czech Republic, Ireland, Poland, and Romania. This impressive expansion is a testament to the company’s commitment to expanding its reach and catering to a diverse clientele.
In 2022, Leonardo Hotels announced the creation of a dedicated fund to further fuel its European expansion. The company’s commitment to growth underscores its unwavering confidence in the hospitality sector.
Behind the Brand: A Look at the Structure
Leonardo Hotels is a subsidiary of Fattal Holdings, a company established in 1998. Its European operations are managed by Sunflower Management GmbH & Co. KG, a wholly-owned subsidiary of Fattal Holdings. The majority of Leonardo Hotels are either owned by Fattal Holdings or its subsidiaries, or leased.
The company’s dedication to its employees is evident in its significant workforce. In 2021, Leonardo Hotels Central Europe alone employed 2,700 individuals. Yoram Biton, a seasoned professional with extensive experience in the hospitality industry, serves as Managing Director of Leonardo Hotels Central Europe, based in Berlin.
A Family of Brands: A Diverse Portfolio
The Leonardo Hotels brand is not a singular entity but a family of brands, each catering to a specific segment of the market. The company’s portfolio includes four distinct brands: Leonardo Hotels, Leonardo Boutique Hotels, Leonardo Royal Hotels, and NYX Hotels by Leonardo Hotels. This diversified approach allows the company to cater to a broader range of travelers, from budget-conscious tourists to discerning business travelers.
Strategic Acquisitions: Fueling Growth
Leonardo Hotels’ growth strategy is driven by strategic acquisitions that allow the company to expand its presence in key markets. Among the company’s notable acquisitions are the Jurys Inn brand in the UK and Ireland, consisting of 51 hotels, and the Apollo Hotels in the Netherlands and Belgium, totaling 13 hotels. The acquisition of a portfolio of six hotels in the Balearic Islands further cemented its presence in the Mediterranean region.
Today, Leonardo Hotels stands as a prominent force in the global hospitality sector. Its commitment to innovation, strategic expansion, and employee development has positioned the company as a leading player in the industry. The company’s diverse portfolio and commitment to customer satisfaction ensure that Leonardo Hotels remains a compelling choice for travelers seeking comfortable and convenient accommodations in Europe and beyond.
