Leonardo Hotels is a hotel chain with its headquarters in Berlin, Germany. This ambitious brand currently boasts over 160 hotels (as of August 2022), making it a significant player in the global hospitality market. The driving force behind this success story is the Fattal Hotel Group, a company that has been steadily expanding its footprint across the globe.
From Humble Beginnings to a Global Empire
The story of Leonardo Hotels began in 2006 with the vision of David Fattal, a seasoned hotelier hailing from Haifa, Israel. Already a leader in the tourism industry with Fattal Holdings Ltd, based in Tel Aviv, Fattal saw an opportunity to create a new brand that would cater to a wider audience. The first Leonardo Hotel opened its doors in Nuremberg, Germany, marking the beginning of an ambitious journey. The brand’s identity, a unique combination of words and visuals, was registered in 2007 with the German Patent and Trademark Office, solidifying its place in the market. International registration followed in 2008, expanding the brand’s reach and global recognition.
A Global Expansion fueled by Ambition
The creation of Leonardo Hotels was more than just a new name; it was a strategic move to internationalize Fattal’s hotel portfolio. The initial focus was on European markets, with acquisitions in Germany, Belgium, and Switzerland. This expansion was driven by a combination of Fattal’s own funds and investments from various funds, demonstrating a commitment to growth and a belief in the brand’s future.
The growth continued with the acquisition and construction of new hotels in countries like Hungary (starting in 2011), Austria (2012), the United Kingdom (2015), Spain (2015), Italy (2015), the Netherlands (2016), the Czech Republic (2016), Ireland (2017), Poland (2017), and Romania (2021). This rapid expansion showcased Fattal’s unwavering determination to establish Leonardo Hotels as a prominent player in the global hospitality scene.
Building a Legacy: A Strong Foundation for Continued Success
Leonardo Hotels’ success is rooted in its close ties to Fattal Holdings, the parent company. The company’s 100% subsidiary, Sunflower Management GmbH & Co. KG, acts as the administrative arm for the hotel chain across Europe. This structure ensures a unified vision and consistent brand identity across all locations. Whether owned by Fattal Holdings or its subsidiaries or leased, each Leonardo Hotel reflects the company’s commitment to providing high-quality accommodations.
The company’s dedication to its workforce is also evident, with over 2,700 employees working for Leonardo Hotels Central Europe alone in 2021. This commitment to its team is a crucial factor in maintaining the brand’s strong reputation and delivering exceptional guest experiences.
A Visionary Leader: Driving Growth and Innovation
Yoram Biton, the Managing Director of Leonardo Hotels Central Europe, leads the company’s operations from its Berlin headquarters. Biton, born in 1967, embodies the company’s entrepreneurial spirit and innovative approach to hospitality. Under his leadership, Leonardo Hotels has established itself as a diverse and dynamic brand with a strong focus on meeting the diverse needs of its guests.
A Family of Brands: Catering to Different Travel Styles
The Leonardo Hotels brand has grown into a diverse family of hotel experiences, offering a variety of options to suit different travelers. The main brand, Leonardo Hotels, provides comfortable and convenient accommodations for leisure and business travelers. For those seeking a more stylish experience, there is Leonardo Boutique Hotels, which blends contemporary design with a sense of local charm. For discerning travelers, Leonardo Royal Hotels offers luxury amenities and exceptional service. Finally, NYX Hotels by Leonardo Hotels caters to the modern, design-conscious traveler, offering vibrant and innovative spaces.
A Legacy of Acquisitions and a Continued Pursuit of Growth
Leonardo Hotels has a history of strategic acquisitions, further solidifying its position in the market. The acquisition of Jurys Inn hotels in the UK and Ireland (51 hotels as of April 2022) was a significant move that expanded Leonardo’s presence in key European markets. The addition of Apollo Hotels in the Netherlands and Belgium (13 hotels as of August 2018) further strengthened the brand’s position in these strategic locations. The recent acquisition of six hotel properties in the Balearic Islands demonstrates the company’s ongoing commitment to expanding its reach into new and exciting markets.
The future of Leonardo Hotels is bright, with a continued focus on growth and innovation. The company’s recent announcement of a dedicated fund for European expansion shows its commitment to building a strong and lasting presence in the global hospitality market. Through its commitment to quality, service, and innovation, Leonardo Hotels is well-positioned to continue its success story, bringing its unique brand of hospitality to travelers around the world.
