Step into a world of elegance and charm at The Bloomsbury Hotel, a hidden gem nestled in the bustling heart of London. This iconic hotel, a testament to the architectural genius of Sir Edwin Lutyens, is a captivating blend of history and contemporary style. Built in 1928, this handsome red brick building offers a tranquil oasis amidst the city’s vibrant energy, just a stone’s throw from Tottenham Court Road and the upcoming Crossrail. Its prime location, tucked away from the hustle and bustle of Oxford Street, grants easy access to cultural landmarks like the British Museum, the shopping haven of Covent Garden, and the trendy bars and restaurants of Soho.
A Symphony of Style: Redefining Luxury
The Bloomsbury Hotel, part of the esteemed Irish hotel group, The Doyle Collection, has undergone a remarkable transformation since its acquisition in the late 1990s. The recent multi-million pound renovation, led by Bernie Gallagher, Chairman of The Doyle Collection, in collaboration with the renowned Martin Brudnizki Design Studio, has breathed new life into this Grade II-listed building. The renovation encompassed a complete redesign of the public spaces, including a magnificent new reception area, a cozy guest lounge, and the dazzling new bar, The Coral Room.
The original entrance, now restored with a stunning glazed canopy, creates a grand welcoming experience. The adjacent sitting room, adorned with muted greens and pinks, features an eclectic mix of furnishings, artwork, and lighting, creating a captivating ambiance. This room, with its heritage-inspired botanical wallpaper and a Lutyens-designed fireplace, is a personal favorite. The inviting scalloped-edged sofas beckon you to relax and unwind, perhaps with a cup of coffee in hand.
The Coral Room: A Vision of Color and Glamour
The heart of the hotel’s transformation lies in The Coral Room, a breathtaking space that exudes vibrant energy. Spanning an impressive 2,100 square feet, this double-height space showcases the original panelled walls, now lacquered in a high-gloss finish of vivid coral, a hue favored by Lutyens himself. From the five bespoke Murano glass chandeliers to the original artwork by British illustrator Luke Edward Hall, every detail in this captivating space is meticulously crafted to bring its personality to life.
The bar, crafted with a Calacatta marble top and high-gloss molded timber front, reflects the hotel’s heritage with its antique mirror and brass detailing. The Coral Room offers a delightful culinary experience throughout the day, accompanied by a curated selection of English sparkling wines and innovative cocktails. Its cool and inviting atmosphere, enhanced by the comfortable curvaceous sofas, makes it a perfect spot for a relaxing afternoon or an elegant evening.
Escape to the Bloomsbury Club Bar: A World of Timeless Charm
For those seeking a more intimate atmosphere, the Bloomsbury Club Bar, tucked away in the basement, offers a seductive escape. Drawing inspiration from the legendary Bloomsbury Set, this special space evokes the glamour and romance of bygone eras with its plush leather armchairs, atmospheric lighting, and rich mahogany paneling. The bar’s enchanting outdoor cavern, illuminated by twinkling lights, creates a magical setting for long summer evenings, ideal for enjoying a unique cocktail.
Dalloway Terrace: A Culinary Haven with Insta-Worthy Ambiance
Dalloway Terrace, the hotel’s outdoor/indoor space, has gained immense popularity for its delicious cuisine and stunning aesthetics. This quintessentially English space, named after Virginia Woolf’s iconic character, provides a picturesque setting for dining. The menu features a selection of British dishes and fresh produce, from acai bowls for breakfast to delectable Dover Sole for dinner. The seasonal floral displays add a touch of elegance to the space, creating a truly Insta-worthy experience. Whether indulging in the outstanding Beef Carpaccio, the flavorful Shakshouka, or the irresistible gluten-free carrot cake, Dalloway Terrace promises a delightful culinary journey.
A Luxurious Retreat: Rooms and Suites that Enchant
A stay at The Bloomsbury Hotel is incomplete without experiencing the exquisite charm of its rooms and suites. The 153 rooms and 11 suites offer a captivating blend of modern design and classic elegance. Expect to be greeted by a sophisticated color palette, luxurious fabrics, and distinctive furniture, from oxblood leather headboards to mid-century or scallop-edged chairs. The bathrooms are a sanctuary of bright monochrome marble, featuring walk-in showers and freestanding baths.
The Studio Suite, a personal favorite, is a testament to the hotel’s commitment to modern comfort and technology. With ample space, a luxurious king-sized bed, and an abundance of natural light, this suite offers a truly indulgent experience. From the Dyson hairdryer and scented bath oils to the Bloomsbury-branded candle and well-stocked mini bar, the hotel meticulously attends to every detail. The hotel’s rich history even includes the Queen’s swimming lessons as a child, a secret now hidden but rumored to be unveiled with future renovations.
The Bloomsbury Hotel is more than just a place to stay; it’s a destination in itself, offering a captivating blend of history, style, and comfort. From its stunning public spaces to its exquisitely designed rooms, The Bloomsbury Hotel promises an unforgettable experience in the heart of London.
