Leonardo Hotels is a leading hotel chain with over 160 properties worldwide, making it a truly international brand. The company, which is headquartered in Berlin, is part of the larger Fattal Hotel Group. Let’s explore the story of this hotel giant!
From Humble Beginnings to Global Expansion
The journey of Leonardo Hotels began in 2006, when visionary hotelier David Fattal founded the chain. Fattal was already a seasoned player in the tourism industry, having established Fattal Holdings Ltd. in Tel Aviv. The first Leonardo Hotel opened its doors in Nuremberg, Germany, marking the start of a remarkable growth story. The iconic Leonardo Hotels logo was officially registered in 2007, solidifying its presence in the market.
Fueled by Fattal’s ambition and a strategic vision, the company embarked on a journey of international expansion. This involved acquiring existing hotels, initially in Germany, Belgium, and Switzerland. The momentum continued with the rebranding of hotels in Israel around 2009, followed by new builds and acquisitions in Hungary (from 2011), Austria (from 2012), the United Kingdom (from 2015), Spain (from 2015), Italy (since 2015), the Netherlands (since 2016), Czech Republic (since 2016), Ireland (since 2017), Poland (since 2017), and Romania (since 2021). It’s truly impressive to see how Leonardo Hotels has become a force to be reckoned with in the European hotel scene.
A Company Built on Strong Foundations
The Leonardo Hotels are part of the Fattal Holdings group, a company founded in 1998. The hotel chain’s operations in Europe are managed by its 100% subsidiary, Sunflower Management GmbH & Co. KG. Ownership of the Leonardo Hotels is spread between Fattal Holdings, its subsidiaries, and leased properties.
The company’s commitment to excellence is evident in its substantial workforce. In 2021 alone, Leonardo Hotels Central Europe employed over 2,700 dedicated individuals. This dedication ensures that guests enjoy exceptional service and a memorable experience.
Leading the Way with Distinct Hotel Brands
Yoram Biton, the Managing Director of Leonardo Hotels Central Europe, plays a key role in shaping the brand’s direction. Based in Berlin, Biton oversees a portfolio of distinct hotel brands, each catering to different traveler preferences. These brands include:
- Leonardo Hotels: The core brand, known for its comfortable accommodations and modern amenities.
- Leonardo Boutique Hotels: A more refined experience, combining stylish design with personalized service.
- Leonardo Royal Hotels: Offering a premium experience with a focus on sophisticated elegance and upscale facilities.
- NYX Hotels by Leonardo Hotels: A vibrant and trendy brand that appeals to the modern traveler seeking a unique and engaging atmosphere.
A Legacy of Growth and Acquisitions
By August 2022, the Leonardo Hotel Group (including all sub-brands) boasted over 160 hotels, with a significant concentration in Germany. Some of the group’s most notable acquisitions include:
- Jurys Inn in the United Kingdom and Ireland (51 hotels, as of April 2022).
- Apollo Hotels in the Netherlands and Belgium (13 hotels, as of August 2018).
- A portfolio of six hotels on the Balearic Islands.
A Continued Commitment to Expansion
In April 2022, the group announced a new fund dedicated to fueling further expansion across Europe. This highlights their unwavering commitment to growth and their ambition to become a truly global hotel leader.
The story of Leonardo Hotels is a testament to the power of vision, hard work, and strategic planning. From its humble beginnings, the company has transformed into a major player in the hospitality industry, constantly pushing the boundaries of what’s possible. With its strong foundation, dedicated team, and commitment to expansion, Leonardo Hotels is set to continue its remarkable journey, leaving a lasting mark on the global travel landscape.
