The Standard, a hotel chain synonymous with a certain brand of exuberance and unconventional experiences, has finally landed in London. From the raucous nights at Le Bain in New York City to the boozy bingo games in Miami, the brand has consistently pushed the boundaries of hospitality. Now, they’re bringing their unique blend of retro chic and modern luxury to the heart of London, promising an experience that’s both unforgettable and unpredictable.
A Brutal Embrace: Architecture & Design
Stepping into The Standard King’s Cross, you’re immediately greeted by a striking juxtaposition. The building itself, a 1974-era Brutalist gem, is a testament to bold architectural vision. But inside, it’s a kaleidoscope of color and retro-inspired design. Shawn Hausman Designs, the creative force behind this transformation, has infused the space with a playful and sophisticated aesthetic. It’s like Stanley Kubrick meets Wes Anderson, where the austere lines of the building are softened by a vibrant palette and eclectic furniture.
From Culinary Delights to Cultural Hubs
The ground floor is a whirlwind of activity. Here, you’ll find Isla, an all-day restaurant that celebrates fresh, seasonal ingredients with an emphasis on fermented delights. Alongside it, Double Standard offers a more indulgent experience, blending British pub classics with New York City bar staples.
Beyond the food, The Standard King’s Cross is a cultural melting pot. A recording studio welcomes musicians and podcasters, while a library curated by resident librarian Carrie MacLennan offers a treasure trove of 1970s literature. The stage promises a constant stream of live performances, from musicians to spoken word artists.
A Rooftop Haven with City Views
The highlight, however, is undoubtedly the rooftop terrace. Offering breathtaking 360-degree views of London’s iconic skyline, it’s the perfect spot to catch a sunset, enjoy a cocktail, or simply marvel at the city’s vibrant energy. The carmine-red elevator, a bold statement piece in itself, whisks you up to this urban oasis.
A Unique Approach to Accommodation
The Standard King’s Cross boasts 266 rooms, catering to a variety of tastes. From spacious suites with stunning views of the nearby St Pancras Renaissance Hotel to “Cosy Core” rooms nestled within the building’s core, each room offers a distinct experience.
The “Cosy Core” rooms, intentionally windowless, might seem unusual at first. But for those who appreciate a quiet, secluded atmosphere, these rooms offer a unique escape from the bustling city.
The Standard King’s Cross is more than just a hotel; it’s an experience. It’s a place where vintage style meets modern comfort, where culinary delights meet cultural immersion. The hotel’s eclectic blend of design, entertainment, and cuisine promises to captivate guests and leave them with memories that linger long after they check out.
