Claridge’s, a five-star hotel in the heart of London’s Mayfair district, stands as a beacon of opulence and history. From its humble beginnings as a modest terraced house to its current status as a global icon of luxury hospitality, Claridge’s has witnessed and shaped the evolution of London’s social scene for over two centuries.
The hotel’s journey began in 1812 as Mivart’s Hotel, a name that would soon be replaced by the one it carries today. In 1854, the hotel was sold to a couple named Claridge, who combined it with their smaller neighboring hotel, creating a larger and grander establishment. The Claridge name was cemented in 1860 when Empress Eugenie graced the hotel with her presence, further solidifying its reputation as a haven for the elite.
From Modest Beginnings to Modern Grandeur
Claridge’s growth was not without its challenges. The original building, while grand for its time, lacked the modern amenities desired by its discerning clientele. This was addressed in 1894 when the hotel was purchased by Richard D’Oyly Carte, the visionary behind the renowned Savoy Hotel. D’Oyly Carte, a theater impresario with an eye for luxury, demolished the old Claridge’s and replaced it with a new, modern building. This monumental transformation included the installation of lifts and en-suite bathrooms, features that were considered cutting-edge for the era.
The new Claridge’s, built by the esteemed construction company George Trollope & Sons, opened its doors in 1897, becoming a testament to the era’s architectural prowess and a symbol of the hotel’s commitment to providing the best possible experience for its guests. Today, Claridge’s stands as a Grade II listed building, recognized for its historical significance and architectural beauty.
A Haven for Royalty, Celebrities, and Legends
The hotel’s reputation continued to soar in the 20th century, attracting a diverse clientele that included aristocrats, royalty, and Hollywood’s brightest stars. Following World War I, the hotel became a favored retreat for aristocrats who no longer maintained London homes. During World War II, Claridge’s served as the home of the exiled government of Yugoslavia and provided refuge for Peter II of Yugoslavia.
Claridge’s has played host to a veritable who’s who of the entertainment world, including Cary Grant, Audrey Hepburn, Brad Pitt, Joan Collins, Mick Jagger, U2, and Whitney Houston. The hotel’s allure has even captured the hearts of some of Hollywood’s most prominent figures, such as film producer Alexander Korda, who considered the penthouse suite his London home.
The hotel’s connection to royalty runs deep, with a history of hosting visiting dignitaries and members of the Royal Family. The late King Hassan of Morocco, a regular guest, was so impressed by the hotel’s mattresses that he ordered a set of 24 identical ones for his own palace. One particularly fascinating anecdote involves the birth of Crown Prince Alexander of Yugoslavia in 1945. While there is no concrete evidence to support the claim, legend has it that suite 212 was ceded to Yugoslavia for a single day to allow the prince to be born on Yugoslav soil.
A Culinary Destination: Where Food Takes Center Stage
Claridge’s has long been recognized as a destination for discerning palates, offering a range of culinary experiences that satisfy even the most demanding gastronomes. The hotel is known for its exceptional afternoon tea, a tradition that continues to draw guests from around the world. In recent years, the hotel has embraced the ever-evolving culinary landscape, introducing a series of acclaimed restaurants that have cemented its place as London’s most “food-centric hotel.”
In 2021, the hotel opened the Art Deco-inspired Painter’s Room bar, featuring artwork by renowned artist Annie Morris. The hotel’s commitment to art extends beyond the walls of its bars and restaurants, with an ongoing artist-in-residence program. Illustrator David Downton was the inaugural artist in residence, capturing sketches of guests like Kristin Scott Thomas, Sarah Jessica Parker, and Thandiwe Newton, showcasing the hotel’s unique blend of art and hospitality.
A Legacy of Luxury and Innovation Continues
Claridge’s continues to evolve and innovate while staying true to its rich heritage. In 2016, the hotel embarked on a major renovation and expansion project, adding a four-story extension that included a penthouse suite with a swimming pool, gym, private lake, and a grand salon. This project, documented in the BBC documentary series “The Mayfair Hotel Megabuild,” further enhanced the hotel’s luxurious offerings.
Claridge’s Christmas tree is an annual spectacle that draws attention from around the world. Each year, the hotel invites a renowned artist, designer, or fashion house to create a unique and memorable design. Past collaborators have included Diane von Furstenberg, Karl Lagerfeld, Christian Louboutin, Jimmy Choo, Burberry, and Dolce & Gabbana, each adding their own touch of extravagance to the holiday season.
Through decades of innovation, exceptional service, and a commitment to the highest standards of luxury, Claridge’s has established itself as a timeless landmark in London and a symbol of the city’s enduring allure. This iconic hotel continues to draw a diverse clientele of celebrities, dignitaries, and discerning travelers seeking an unparalleled experience. As Claridge’s enters a new chapter, it remains a testament to the power of legacy, innovation, and the enduring allure of a truly iconic hotel.
