Imagine stepping into a world where vibrant colors and playful patterns collide, where whimsy and eccentricity reign supreme. Welcome to Broadwick Soho, a hotel unlike any other, where every detail tells a story and every corner evokes a sense of playful wonder.
This isn’t your typical luxury hotel. In fact, it’s a love letter to the past, a tribute to a family’s legacy, and a celebration of the spirit of Soho itself.
A Family Affair: A Love Letter to Soho
The story of Broadwick Soho begins with a family – Noel Hayden, the tech mogul, and his parents, Noel Senior and Jackie, the proprietors of the ill-fated Mon Ami seaside hotel. The hotel’s design is a vibrant homage to their eccentric spirit, a tribute to their legacy that transcends the boundaries of time.
The hotel’s designer, Martin Brudnizki, a Swedish fantasist known for his maximalist style, has infused every aspect of the hotel with a distinct sense of playfulness. Giant, besuited elephants stand proudly on the front of the property, while pastel pinks and bright blue leopard print reign supreme in the bathrooms.
This is a hotel that embraces the unexpected, a place where every detail, from the custom-made ceramic table tops to the handcrafted brass elephant drinks cabinets, tells a story.
More Than Just a Place to Sleep: An Experience in Every Corner
Broadwick Soho isn’t just a hotel; it’s an experience. From the moment you step inside, you’re transported to a world of vibrant energy and playful design.
The hotel offers a range of unique venues: Flute, the rooftop cocktail bar with stunning views of the city; Dear Jackie, a basement Italian restaurant named after Hayden’s mother; and Bar Jackie, a street-level all-day bar and café serving accessible, unpretentious fare.
But it’s not all about the design and the food. The hotel’s team is dedicated to creating an immersive experience, weaving a tapestry of connections between the hotel and the vibrant energy of Soho. They’re passionate about showcasing the neighborhood’s creative spirit and offering guests access to its hidden gems.
Bedrooms with a Twist: Comfort and Character
The bedrooms at Broadwick Soho are a haven of comfort and style, offering a welcome respite from the bustling energy of the city. While more restrained than the hotel’s public spaces, they’re no less charming.
Expect unique artworks, bold prints, and the occasional handcrafted brass elephant drinks cabinet. The bathrooms are pristine and feature fantastic water pressure, ensuring a luxurious experience. But it’s the little touches that truly set these rooms apart: free on-demand movies, a bowl of gummy bears, and a well-stocked minibar.
Beyond the Bedrooms: A Hotel for Foodies
For those who appreciate a good meal, Broadwick Soho truly shines. Dear Jackie, the hotel’s Italian restaurant, serves delicious, unfussy cuisine, with dishes like puttanesca pasta and monkfish with ‘nduja.
Bar Jackie offers a more casual experience with its menu of sharing dishes like arancini and pinsa romana pizzas. But be warned: the cozy atmosphere might lead to overhearing every conversation at neighboring tables.
And for those seeking a lighter bite, Flute offers a selection of snacks to accompany your cocktail.
More Than Just a Hotel: A Place to Connect and Indulge
Beyond the luxurious amenities and vibrant dining options, Broadwick Soho offers a sense of community. The residents-only lounge, The Nook, is a cozy haven with a flickering fireplace and a curated record player, offering guests a chance to unwind and connect.
However, the hotel caters primarily to adults, with a focus on sophisticated comfort and a refined experience.
Sustainability and Accessibility: A Hotel that Cares
Broadwick Soho is committed to sustainability and accessibility. The hotel makes a conscious effort to minimize single-use plastics and prioritize locally sourced produce. They offer a number of accessible rooms, equipped with visual, sound, and vibrating alarm systems, ensuring a comfortable stay for guests with limited mobility.
Location, Location, Location: The Heart of Soho
Located in the heart of Soho, Broadwick Soho is within easy walking distance of some of London’s most iconic landmarks. The hotel is close to the West End, the city’s vibrant theatre district, as well as to the bustling streets of Soho itself.
Enjoy the charm and vibrancy of the neighborhood, explore its hidden gems, and savor the excitement of this historic district.
Value for Money: A Unique Experience at an Accessible Price
While Broadwick Soho is not part of a global loyalty scheme, it offers excellent value for money. The restaurant and bar prices are accessible, especially considering the hotel’s prime location and luxurious amenities.
And with its commitment to providing unique experiences and showcasing the best of Soho, Broadwick Soho promises a memorable stay.
