Oxford Street is a shopping mecca, attracting over 200 million visitors annually. It’s the busiest shopping street in Europe and a must-visit for tourists exploring London. While many stores offer high-end, designer goods, you don’t need a fortune to enjoy everything Oxford Street has to offer.
This iconic street, one of London’s West End’s main arteries, boasts a rich history dating back to Roman times. Originally known as Tyburn Road, it served as the primary route connecting London to Oxford, hence its name. Over time, it has evolved from a street lined with independent traders to a bustling shopping haven with over 300 retailers.
A Shopping Spree Through Time
The street’s past comes alive as you stroll along its 1.5-mile length. From Tottenham Court Road station to the east, you’ll find a mix of flagship stores, popular chains, and designer boutiques. One of the most renowned stores on Oxford Street is Selfridges, founded in 1909 by American businessman Henry Gordon Selfridge. This grand department store, occupying an entire block, is the second largest in London, after Harrods. With its neoclassical columns and impressive main entrance, it’s considered “an extraordinary temple of the retail business.”
A Feast for the Senses
Oxford Street is a sensory overload. Every season, the street buzzes with locals and tourists carrying armfuls of shopping bags. Christmas transforms the street into a wonderland, illuminated by festive lights and decorations.
Walking from one end of the street to the other, you’ll encounter familiar names like Marks & Spencer, Selfridges, Warehouse, and John Lewis & Partners, alongside flagship stores for brands like Nike, Adidas, H&M, and ASICS.
Finding Your Shopping Niche
The street is organized, making it easy to find what you’re looking for. Larger department stores tend to cluster between Marble Arch and Oxford Circus, while smaller stores selling electronics can be found closer to Tottenham Court Road. From Oxford Circus to Tottenham Court Road, you’ll find popular brands like Zara, Uniqlo, Urban Outfitters, Primark, H&M, and JD Sports. If you’re seeking luxury, head to the area between Oxford Circus and Bond Street, where you’ll find stores like Selfridges, Marks & Spencer, John Lewis & Partners, Nike Town, Adidas, and River Island.
Beyond the Shops: Discovering London’s Charms
Oxford Street isn’t just about shopping; it’s a gateway to other London attractions. To the west, Marble Arch, a historic landmark, once served as a place of public execution. Hyde Park, a short walk away, offers a tranquil escape with the Princess Diana Memorial Fountain, Speakers’ Corner, and the Serpentine Lido.
For a unique experience, visit Madame Tussauds, more than just a wax museum. It offers a chance to take a historical taxi ride through London’s past, watch a Marvel Universe 4D mini-movie, or enjoy a drink at the bar.
Practical Tips for a Smooth Shopping Experience
Parking: Secure a discount at Q-Park Oxford Street by booking online. For a less crowded experience, visit during the slower months, when hotels around Marble Arch often offer discounts.
Side Streets: Don’t forget to explore the smaller side streets. You might uncover a hidden gem or stumble upon a charming piece of architecture. Joining a free tour led by a local expert can enhance your experience.
Suitcases and Backpacks: Some stores prohibit entry with large bags, so consider leaving them at your hotel or in a storage facility.
Navigating Your Way to Oxford Street
By Tube: Five underground stations are conveniently located within walking distance: Bond Street, Oxford Circus, Piccadilly Circus, Tottenham Court Road, and Marble Arch.
By Train: The nearest station is Paddington, a 33-minute walk away.
By Bus: Several bus routes serve Oxford Street, including 3, 6, 8, 10, 12, 13, 15, 23, 25, 53, 73, 88, 94, 98, 113, 137, 139, and 159.
By Car: The Q-Park Oxford Street is centrally located, behind John Lewis in Cavendish Square Gardens. You can also park at Selfridges, accessible via Seymour, Upper Brook, and Barrett Streets.
Safety: Be aware of pickpockets, especially during busy periods. Keep your belongings safe and secure.
Cash: Many ATMs and banks are scattered along Oxford Street. You’ll find them in newsagents, corner shops, and near Oxford Circus, Tottenham Court Road, and Oxford Street itself.
Toilet Facilities: Many shops lack toilet facilities, but you can find them at major department stores like Marks & Spencer, Selfridges, and John Lewis.
Food and Drink: There are numerous takeaways, cafes, and restaurants on Oxford Street. You can find pubs like the Flying Horse, and fast food chains like McDonalds and Burger King.
Exploring Selfridges: London’s Retail Icon
Selfridges, a shoppers’ paradise, offers six floors, 15 dining options, and over 11,000 pairs of jeans. Be aware that security personnel may search your bags before entering. You can leave shopping bags and coats at the Customer Services Lounge on floor 4 for a fee.
Finding Your Perfect Accommodation
Oxford Street hotels are often expensive. If you’re on a budget, consider accommodations outside the city center and use public transport. For those who prefer to be within walking distance of the West End, look around Marble Arch for four-star chains and budget options. More luxurious hotels can be found in Mayfair, to the south of Oxford Street. A variety of chain boutique hotels are scattered around Oxford Street, including the Hyatt Regency, the London Marriott Hotel (Park Lane), and the Sanderson.
For a luxurious stay, consider Hotel 41, The Beaumont, and the Taj 51 Buckingham Gate Suites and Residences. If you prefer a more central location, check out No.5 Maddox Street, the quirky Courthouse Hotel, and the Langham Hotel. The Langham’s stylish décor, featuring chandeliers, velvet furniture, and marble bathtubs, will enchant you, as will the retro charm of the Chiltern Firehouse.
Oxford Street’s Shopping Hours
Oxford Street shops are generally open from 10:00 a.m. to 9:00 p.m., Monday to Saturday. Each shop has different hours, so check their websites before visiting. Selfridges offers browsing between 11:30 a.m. and 12:00 p.m.
Avoiding the Crowds
To avoid crowds, arrive just after the shops open at 9:00 a.m. and avoid lunchtime (11:00 a.m. to 1:00 p.m.) and the early evening (6:00 p.m. to 7:00 p.m.). Saturdays are the busiest days, while Sundays tend to be quieter.
Exploring the City’s Gems: Free Tours
For a comprehensive experience, check out the free walking tours of London that operate daily. They offer a fantastic way to explore the city’s hidden treasures and iconic landmarks.
