Claridge’s, a legendary Mayfair hotel, is like the Helen Mirren of the hospitality world: effortlessly elegant and eternally cool. It’s a place that seamlessly blends classic charm with contemporary flair, making it a haven for discerning travelers and those seeking a touch of understated luxury.
The hotel has embraced the new era of “stealth wealth,” a concept that prioritizes quality and experience over ostentatious displays. This is evident in the relaxed, celebrity chef-free brasserie that now graces the hotel.
But don’t be fooled: Claridge’s hasn’t lost its glamorous allure. A revitalized spa, a new penthouse suite meticulously curated by Chris Martin, and the hotel’s renowned original rooms— once home to luminaries like Winston Churchill— ensure that guests are treated to a truly luxurious experience.
A Timeless Aesthetic With Modern Touches
The rooms at Claridge’s are a testament to the hotel’s enduring style. The design team hasn’t drastically altered the classic DNA, and why should they? The timeless appeal of Claridge’s has captivated A-listers for generations, from Cary Grant to countless contemporary celebrities.
Step into a haven of serenity where sun-bleached pastels soothe the soul, and art deco dressers and velvet butterfly chairs add a touch of vintage charm. The bathrooms are a study in elegance, with sleek grey and white marble, a subtle nod to the “stealth wealth” aesthetic.
Don’t overlook the artwork adorning the rooms. Many pieces were specially commissioned and include discreet references to the hotel’s illustrious past, including Queen Elizabeth II. Even the Superior rooms, considered the most affordable, offer spaciousness, ornate gilded cornicing, fresh flowers, and luxurious bathtubs.
A Culinary Journey: From Classic Brasserie to Modern Delights
For decades, Claridge’s has been synonymous with culinary excellence, hosting some of the world’s most acclaimed chefs, including Gordon Ramsay and Daniel Humm. Now, after a period of reflection, the hotel has relaunched Claridge’s Restaurant, an informal brasserie that embodies the “stealth wealth” ethos.
Gone are the Michelin stars and in their place, a focus on quiet quality and refined dining. The restaurant’s art deco roots are evident in the conker-colored chairs, forest green leather banquettes, and acres of Calcutta Viola marble. The space feels refreshingly unpretentious, offering modern British fare with a touch of sophistication.
Indulge in delectable dishes like black truffle crumpets, Cornish sea bass with saffron foam, and fries as slender as the supermodels frequenting the lobby. For people-watching, the Foyer is the place to be at breakfast, while the newly opened bakery on Brook’s Mews is the perfect spot for a midday treat.
A Haven for Wellness and Cultural Enrichment
Claridge’s spa, featuring seven treatment rooms, an eight-meter pool, and a small gym, was an instant hit upon its 2023 opening. This year, the spa has added a unique wellness space, The Pink Room, offering a modern twist on the classic hammam with a Barbie-pink onyx heated bed.
But the hotel’s offerings extend beyond wellness. Guests can partake in cookery and chocolate classes at L’Epicerie or immerse themselves in art at Claridge’s ArtSpace, which hosts exhibitions by renowned artists like Damien Hirst.
Location: A Prime Spot in the Heart of Mayfair
Claridge’s is nestled on Brook Street, the beating heart of Mayfair, a district known for its elegant 18th-century townhouses. The hotel’s location places guests within easy reach of London’s most iconic shopping destinations, including the designer stores of Mayfair, Oxford Street, Carnaby Street, and Soho.
For a dose of London’s quintessential charm, a stroll to Hyde Park and Speaker’s Corner is a must. Claridge’s is more than a hotel; it’s an experience that seamlessly blends timeless elegance with modern flair, making it a destination for those seeking the very best in luxury hospitality.
