Calling all Londoners and shoppers alike! Get ready to immerse yourself in the world of luxury and style at Bond Street, one of the most coveted addresses in Europe. This iconic street has been a haven for high fashion and sophistication since the 18th century, captivating visitors with its elegant boutiques, designer labels, art galleries, exquisite jewellery shops, and antique stores.
A Glimpse into History
Bond Street’s history stretches back centuries, with evidence suggesting its presence as a London landmark even during Roman times. The street’s official birth, however, can be traced back to the late 17th century. In 1683, a group of Georgian investors, led by Sir Thomas Bond, the street’s namesake, purchased Clarendon House from the Duke of Albemarle and demolished it to develop the area. In its place, three streets were built: Albemarle, Dover, and Bond.
As you walk down Bond Street today, you’ll notice a distinct divide between Old Bond Street and New Bond Street. This division reflects the street’s gradual development. Sir Thomas Bond initially built only half of the street, with the “New Bond” portion being added 14 years later. Interestingly, in the 1920s, the council attempted to merge the two sections into a single Bond Street, but the locals resisted, preserving the street’s unique character. The boundary between the two is clearly visible just outside Tiffany & Co.’s iconic flagship store.
A Fashionable Past and Present
During the 18th century, Bond Street was the epitome of fashionable London. Every socialite and notable figure of the era frequented its shops, hoping to be seen and admired. From the renowned writer Jonathan Swift to the influential politician William Pitt the Elder, the street attracted a diverse array of prominent individuals. Even the scandalous Georgiana Cavendish, Duchess of Devonshire, preferred the shops of Bond Street over those in Covent Garden, highlighting its prestigious status.
While Bond Street’s popularity among the aristocracy waned in the 19th century, it retained its position as London’s premier destination for luxury retail. The street continues to captivate shoppers with its exquisite collections and renowned brands, solidifying its timeless allure.
The Shopping Experience
Get ready to indulge your senses on Bond Street, where luxury shopping reaches new heights. The street is home to some of the world’s most celebrated retailers, each showcasing their most coveted collections in spectacular displays.
Burlington Arcade, a masterpiece of Victorian architecture, is a must-visit for any discerning shopper. Built in 1819, the arcade is a treasure trove of exquisite antique jewellery, fashionable footwear, and exclusive boutiques. Among its many delights are Manolo Blanik, the shoe designer favoured by Carrie Bradshaw, and Ladurée, the French patisserie renowned for its delectable macarons.
Asprey, a name synonymous with luxury, has been a fixture on Bond Street since 1781. Its flagship store, located at 167 New Bond Street, is one of the street’s oldest, offering an array of exquisite treasures, from fine jewellery with rare diamonds to exquisite china and silverware.
While Fenwick, a beloved department store, closed its doors earlier this year (February 2024), its legacy on Bond Street remains strong. For 133 years, the store showcased home decor, high-end cosmetics, and whimsical window displays that captured the imagination.
Louis Vuitton, at 20 New Bond Street, is a must-visit for any lover of luxury handbags. Its vibrant façade makes for a perfect Instagram photo opportunity, while its interior promises an experience of unparalleled luxury.
Other notable stops on your Bond Street shopping spree include:
* The Ralph Lauren mansion at 1 New Bond Street.
* The Victoria’s Secret London flagship store at 111 New Bond Street, famous for its breathtaking crystal staircase.
* Cartier at 175 New Bond Street, known for its stunning Christmas decorations.
Beyond the shops, Bond Street is also home to several Royal Warrant holders, including Rigby & Peller, the purveyor of royal undergarments, located at 22A Conduit Street, just off Bond Street.
Beyond Shopping: Art, Culture, and Relaxation
But Bond Street offers more than just shopping. Art enthusiasts will find a haven at Sotheby’s, the prestigious international auction house, located at 35 New Bond Street. Here, you can explore free art exhibitions or witness the drama of live auctions. Just down the street is The Royal Academy of Arts, renowned for its contemporary art exhibitions and cultural events.
Need a break from all the exploring? Take a moment to chat with Roosevelt and Churchill, the iconic statues of the Allied leaders, located outside Asprey. These two world leaders seem to be engaged in a lively conversation, forever captured in a moment of camaraderie.
For a taste of Mayfair’s elegance, head over to Claridge’s Hotel on Brook Street. Whether you’re seeking a delightful afternoon tea or a glimpse of celebrity sightings, Claridge’s is an iconic destination, especially beautiful during the Christmas season.
Dining Delights in Mayfair
After a day of shopping and exploring, indulge in a delightful meal in Mayfair. The neighbourhood offers a diverse range of culinary experiences, from classic afternoon teas to innovative fine dining.
For a quintessential afternoon tea experience, head to Claridge’s or The Ritz, where you can enjoy the glamour and tradition of English afternoon tea. For a more traditional experience, visit Fortnum & Mason on Piccadilly Street.
For a culinary adventure, sketch is the place to be. This vibrant restaurant is a Mayfair institution, known for its unique ambience and exquisite cuisine. Enjoy Michelin-star dinners or indulge in a selection of evening cocktails.
Amazonico, a Latin American restaurant in Berkeley Square, offers a taste of exotic flavours. Its menu features a variety of dishes inspired by the Amazon River and South America, making for a memorable dining experience.
For a taste of Bond Street’s history, visit The Guinea, a traditional pub dating back to 1423. Located at 30 Bruton Place, The Guinea offers a taste of London’s past with its authentic pub atmosphere and delicious fare, including its renowned steaks.
No matter your preference, Bond Street and Mayfair offer a diverse range of dining options to suit every taste and budget.
Planning Your Visit
The best time to visit Bond Street is when the shops are open, which is typically from 10am to 7pm Monday through Saturday, and 12pm to 6pm on Sundays. Burlington Arcade, however, is open until 8pm every day, while The Royal Academy of Arts is open from 10am to 6pm daily, except on Fridays when it is open until 10pm.
Bond Street is a popular destination, so expect crowds, especially on weekends. However, any time of year is a good time to visit, particularly during the Christmas season when the festive decorations and window displays create a magical atmosphere.
So, embrace the elegance, indulge in luxury, and discover the timeless charm of Bond Street. It’s a destination that will captivate your senses and leave you wanting more.
