citizenM, the trendy hotel chain known for its contemporary art and cool hostel-like atmosphere, recently opened its fourth London location in Victoria. This new addition joins its existing London properties and complements the chain’s rapid global expansion, with new hotels opening in cities like Miami, Seattle, Chicago, and Washington D.C. But what’s the secret to citizenM’s success? It’s all about simplicity and affordable luxury.
This is a hotel that prioritizes functionality over unnecessary frills. Forget about tiny kettles and cluttered desks – here you’ll find essential comforts for the weary traveler: contactless check-in, a comfortable extra-large bed, blackout curtains, and a QR code menu for delicious nachos delivered straight to your room.
A Room With a View
The 226 rooms are designed with functionality in mind, each one identical with crisp white walls, splashes of black and red, and quirky coffee table books. Each room boasts a large bed positioned beneath a picture window and a wide-screen TV for those who want to unwind with their favorite shows.
The futuristic glass bathrooms are equipped with invigorating rain showers, dedicated AM and PM toiletries, and mood lighting that can be controlled with an in-room iPad. While the lack of privacy might be a drawback for some, the overall design is undeniably modern and stylish.
Food and Fun
citizenM doesn’t have a traditional restaurant; instead, canteenM offers a 24/7 QR code menu accessible from the bar. The world-inspired menu includes tasty options like chicken dim sum, Goan fish curry, and tonkotsu ramen. While service can be somewhat inconsistent, the extensive breakfast buffet more than makes up for any minor hiccups. Enjoy smashed avocado, gluten-free bagels, bottomless barista-made coffees, and excellent people-watching opportunities.
Beyond the quirky artwork scattered throughout the hotel (400 pieces in total!), there are neon signs, golden corgis, pop-art rhino statues, zigzag art, and mismatched pillows throughout the living room and gift shop. It’s all a bit over the top, but undoubtedly fun.
Explore West London
The best of West London is right outside your door! St. James’s Park, with its iconic pelicans, is within walking distance, as are Buckingham Palace, the Elizabeth Tower, Tate Britain, and Westminster Abbey. Trendy restaurants in Soho and Mayfair are easily accessible as well. This is a centrally located hotel that offers easy access to some of London’s most iconic landmarks and vibrant neighborhoods.
With its unique blend of affordability, contemporary design, and central location, citizenM Victoria is an excellent choice for savvy travelers looking for a fun and stylish place to stay in London.
