DoubleTree by Hilton, a renowned hotel chain managed by Hilton Worldwide, has enjoyed remarkable success in recent years. It has expanded rapidly, becoming the fastest-growing Hilton brand by both property count and room count, solidifying its position as a global leader in the hospitality industry. As of December 2019, DoubleTree boasted an impressive portfolio of 587 properties with over 135,000 rooms across 47 countries and territories. This widespread reach is a testament to the brand’s unwavering commitment to providing guests with exceptional service and memorable experiences.
This paragraph introduces DoubleTree by Hilton and highlights its growth trajectory, emphasizing its strong position in the hospitality industry.
A World of Warmth: Signature Experiences
DoubleTree stands out from the crowd by offering a unique blend of comfort and personalized touches. The brand is renowned for its signature chocolate chip cookies, a delightful treat that has become synonymous with DoubleTree hospitality. These cookies, originally created for VIP guests, have been a cherished tradition since the 1980s, bringing smiles to countless faces worldwide. The brand’s commitment to quality and guest satisfaction is evident in the long-standing partnership with Nashville-based Christie Cookie Company, which has been baking these iconic cookies for over three decades. The COVID-19 pandemic may have brought challenges, but DoubleTree remained true to its essence, sharing a home-adapted cookie recipe, allowing guests to savor the familiar taste of warmth and comfort even in challenging times.
This section focuses on the signature elements that differentiate DoubleTree from its competitors, highlighting the iconic chocolate chip cookies and the brand’s dedication to guest satisfaction.
From Humble Beginnings to Global Recognition
DoubleTree’s journey began in 1969 with the opening of its first hotel in Scottsdale, Arizona. The brand’s expansion was fueled by strategic acquisitions and mergers, solidifying its position as a major player in the hospitality sector. In December 1993, DoubleTree Hotels Corporation acquired Guest Quarters Hotels Partnership, expanding its reach and introducing new markets to the DoubleTree experience. This growth continued with the merger with Promus Hotel Corporation in December 1997, bringing together a diverse collection of hotel brands, including Red Lion, Hampton Inn, and Embassy Suites, under the DoubleTree umbrella.
This section delves into the history of DoubleTree, highlighting key milestones and acquisitions that propelled the brand’s growth.
A Global Footprint: Strategic Growth and Expansion
DoubleTree’s success can be attributed to its strategic growth strategy. Unlike other hotel chains that rely heavily on new construction, DoubleTree has focused on convincing operators of other brands to transition to the DoubleTree flag. This approach has proven highly effective, allowing DoubleTree to expand its footprint without the significant financial investment required for new construction. Moreover, DoubleTree provides operators with cost-effective solutions to enhance their properties, enabling them to remain within the brand system and reap the benefits of DoubleTree’s strong reputation. This dual approach of attracting existing operators and supporting their growth has been instrumental in propelling DoubleTree’s global expansion.
This section explores DoubleTree’s strategic growth strategy, emphasizing its approach of attracting existing operators and providing support for property improvements.
DoubleTree: A Beacon of Hospitality Around the World
DoubleTree by Hilton has established itself as a global leader in the hospitality industry, offering travelers a wide range of properties, each reflecting the brand’s commitment to warm hospitality and personalized experiences. From the iconic chocolate chip cookies that greet guests upon arrival to the carefully curated amenities that enhance every stay, DoubleTree consistently strives to exceed expectations and create memorable travel moments. The brand’s commitment to strategic growth, coupled with its dedication to providing exceptional service, ensures that DoubleTree will continue to thrive and delight guests for many years to come.
This concluding section summarizes the article, highlighting DoubleTree’s global reach, its dedication to service, and its promising future in the hospitality industry.
