RICA London is a brand that embodies effortless elegance. Founded in Singapore during the challenging year of 2020 by London native Frederica W. Bristow, RICA’s mission is to bring a sense of optimism and sophistication to the world, one lightweight, printed scarf at a time. Each scarf features bold acrylics showcasing the beautiful faces of women, reflecting RICA’s commitment to the celebration of self.
This paragraph introduces RICA London and its core values, focusing on its founder, inspiration, and unique selling points.
A Family Affair: From Banker to Fashionista
Frederica’s journey to the fashion world wasn’t a straight line. With a background in banking, her entrepreneurial and creative spirit always yearned for a change. Growing up surrounded by art, design, and music, she knew her path lay in the creative realm.
After spending time in Singapore, she identified a void in the market for vibrant, fresh, and authentic resort wear. This yearning for a bygone era of effortless glamour sparked her creative energy. Inspired by the global pandemic’s challenges, she reached out to her sister, acclaimed artist Poppy Waddilove, to collaborate on this exciting new venture. With Poppy’s talent as the driving force behind the designs, RICA London was born, a beautiful fusion of family and artistry.
This section delves into Frederica’s journey from banking to fashion, highlighting her family’s influence and the driving force behind RICA’s creation.
The Power of Silk: A Scarf Story
Frederica’s love for silk scarves dates back to her childhood. She remembers her mother entrusting her with a treasured Swarovski silk scarf for her first work experience, a moment that sparked her fascination with the way a scarf can instantly elevate an outfit and add a touch of individuality.
This fondness for scarves spurred her desire to create something durable, yet delicate, a timeless piece to be cherished and passed down through generations. RICA’s commitment to sustainability is reflected in the high-quality silk sourced from Hangzhou, China, renowned for its exquisite silk craftsmanship.
This section explores Frederica’s love for silk scarves and how this passion inspired RICA’s focus on high-quality, sustainable materials.
Celebrating Women: A Powerful Statement
RICA London’s designs are a testament to the beauty and strength of women. Frederica believes in celebrating women and incorporating them into every aspect of the brand, from the designs to the company’s leadership.
The prominent feature of feminine faces within the designs isn’t just a creative choice; it’s a powerful statement about RICA’s core values. Growing up in a household where women played a central role, Frederica finds this strong feminine presence deeply ingrained in her own identity and the spirit of the brand.
This section emphasizes the importance of women in RICA’s design process and philosophy, highlighting the brand’s commitment to celebrating female beauty and strength.
Creative Synergy: The Art of Collaboration
The creative process at RICA involves a beautiful synergy between Frederica and her sister Poppy. Each design begins with a narrative – exploring the story, mood, and environment of the female muse.
Frederica sets the stage with a mood board and color palette, sparking the creative fire in Poppy’s artistic mind. Their close bond and shared creative vision allow them to seamlessly translate thoughts and ideas into stunning artwork. Poppy’s artistic talent is evident in her use of acrylic paints that perfectly capture the vibrant, bold aesthetic of RICA London.
This section explores the creative collaboration between Frederica and Poppy, highlighting their artistic synergy and Poppy’s unique artistic style.
Versatility in Style: The Joy of Wearing RICA
RICA London scarves offer endless possibilities for style expression. Frederica enjoys the versatility of her creations, whether it’s a classic beach scarf draped around the waist with a swimsuit or a pashmina paired with a tailored blazer for a sophisticated look.
The 90×90 neck scarf transforms into a chic inverted triangle top, adding a touch of elegance to any occasion. RICA’s scarves effortlessly adapt to different environments and personal styles, embodying the brand’s philosophy of effortless elegance.
This section highlights the versatility of RICA scarves, showcasing the many ways they can be styled and the joy they bring to the wearer.
A Growing Trend: Embracing Resortwear
The recent resurgence of resortwear has created a dynamic market for brands like RICA London. With the post-pandemic travel surge, vacationwear has become increasingly popular, attracting a diverse range of brands to the market.
This growing trend has fueled competition, but RICA stands out with its unique, sustainable products that offer a touch of artistry and timeless appeal. Their mission is to create pieces that evoke a sense of joie de vivre, encouraging their customers to embrace life’s adventures with style and confidence.
This section explores the growing popularity of resortwear and RICA’s position in this dynamic market.
Caring for Your Treasure: Maintaining the Beauty of Silk
RICA London’s silk scarves are delicate treasures that require gentle care. The first rule: never wash them in a washing machine. For minor stains, Frederica recommends gentle soaking in cold water and dabbing gently to remove the stain.
Storing the scarves in a dark, dry place helps to preserve their beauty. A quick airing outside refreshes the silk, and a light steaming or low-heat iron can be used to remove wrinkles. With proper care, RICA London scarves will remain cherished companions for years to come.
This section provides practical tips on how to care for RICA scarves, ensuring their beauty and longevity.
Dreams for RICA: A Growing Legacy
RICA London is a brand with big dreams. While still in its infancy, RICA has already achieved some of Frederica’s initial goals. With the expansion into scrunchies and the upcoming launch of a kaftan collection, RICA is steadily building its brand presence.
Frederica envisions a future where RICA becomes a globally recognized brand, with its collections available in stores and luxury hotels worldwide. The ultimate dream is to have a flagship brick-and-mortar store, a physical representation of the brand’s elegance and spirit. And who knows, maybe even a cameo appearance in a popular TV show like White Lotus could be in RICA’s future!
This section explores Frederica’s aspirations for RICA, outlining the brand’s future vision and growth potential.
