Ready to discover hidden gems and unique boutiques? Join us on a shopping spree through Fitzrovia, London’s trendy and eclectic neighborhood! We’re joined by vintage fashion expert, Rowena Howie, who gives us the inside scoop on her favorite spots.
A Floral Delight and Musical Harmony
Our journey starts on Store Street, where the fragrant scent of Orchidya beckons. This floral haven boasts a dazzling array of exotic orchids and hand-tied bouquets, perfect for brightening up any home.
Next door, Footes Music is a haven for music lovers, offering the largest selection of drums, percussion, and string instruments in central London. Whether you’re a seasoned musician or just starting out, you’re sure to find something that strikes a chord.
And for a quick caffeine fix, there’s Store Street Espresso, Rowena’s go-to spot for a delicious brew. This bustling cafe is a perfect pitstop before venturing further into Fitzrovia’s vibrant streets.
Architectural Marvels and Vintage Glamour
Continuing our walk, we pass The Building Centre on Store Street. This architectural gem hosts rotating exhibitions showcasing innovative ideas in the built environment.
A short hop away, we reach Revival Retro, Rowena’s vintage clothing haven. With an array of vintage-inspired and reproduction pieces, Revival Retro offers a unique blend of vintage glamour without the mothballs! Remember, this is where I found my stylish outfit for the Goodwood Revival!
Leather, Denim, and Art
Just a stone’s throw away, Lewis Leathers on Whitfield Street is a biker’s paradise, filled with classic leather jackets that exude timeless cool. The unmistakable aroma of leather greets you at the door, promising a true vintage experience.
Back on Windmill Street, the Curwen Gallery attracts art enthusiasts with its latest exhibitions.
Just a few steps away, Rivet and Hide is a menswear haven offering a selection of rare denim in classic retro styles. Built to last, their jeans are as stylish as they are durable.
Cocktails, Sushi, and Brunch Bliss
At the end of Windmill Street, the charming Charlotte Street Hotel awaits. This trendy hotel is a favorite among Rowena’s team, who enjoy cocktails at the stylish Oscar’s Bar.
Across the street, Roka offers delicious sushi and Japanese cuisine.
But for a delightful brunch experience, head down to Lantana Cafe, tucked away in the charming Charlotte Place.
Buttons, Cameras, and Local Charm
Our next stop is on Cleveland Street, home to the delightful Taylors Buttons. This tiny gem is a treasure trove of buttons, from vintage fabric-covered buttons to modern designs. They’re perfect for everything from wedding dresses to upholstery.
Our final stop takes us to Aperture Photographic on Rathbone Place, a haven for photography enthusiasts. With a wide range of second-hand camera equipment, this shop is a treasure trove for both professionals and hobbyists.
Fitzrovia: A Shopping Destination
So there you have it! Rowena’s curated guide to Fitzrovia, a neighborhood bursting with unique shops and charming cafes. Be sure to explore this trendy haven and discover your own hidden gems.
Don’t forget to support local businesses, especially this Saturday, December 3rd, which is Small Business Saturday!
And, a big thank you to Rowena for sharing her local insights and to Cicely Creswell for her amazing shopping guide illustrations!
