Have you ever visited London’s iconic O2 Arena? You might know it for its epic live music concerts, but did you know it’s also home to a hidden gem of a shopping centre? The Icon Outlet, tucked away inside this entertainment complex, is a discount-lovers paradise that’s way cooler than its more famous neighbour, Westfield Stratford.
Let’s dive in and discover why this under-the-radar spot is a must-visit for shoppers in the city!
Forget the Westfield Stratford, Come to The Icon Outlet
My journey to the Icon Outlet started with a gloomy mood. But as soon as I stepped inside and took a short escalator ride up, the sparkling disco balls on the roof instantly lifted my spirits! Giant silver baubles illuminated by a flashing central light created a mesmerizing effect that left me completely captivated.
The Icon Outlet truly knows how to play with light and create an enchanting atmosphere. It’s no surprise that even other shoppers couldn’t resist stopping to admire the dazzling display. It’s a perfect reminder that even the simplest things can bring unexpected joy.
It’s Not Just The Disco Balls: Exploring The Icon Outlet
As I ventured deeper into the Icon Outlet, I was immediately impressed by a clear and easy-to-use map. No more struggling with unresponsive touchscreens! This traditional map was a welcome relief after the frustration of dealing with digital screens. It’s a simple detail that shows how much the Icon Outlet values its shoppers’ experience.
And the map itself is a work of art! It’s laid out in a unique snail shell design that spans two levels. Despite its intriguing layout, the map is surprisingly straightforward compared to the complicated layouts of Westfield.
Shop ‘Til You Drop: Familiar Brands and Hidden Treasures
The Icon Outlet features a fantastic mix of familiar brands and hidden gems. You’ll find all your favorites like Claire’s Accessories, Adidas, Sketchers, Superdry, and The Body Shop, but there are also some unexpected finds that will make you smile.
I was particularly excited to discover a physical Hallmark store, a Clarins boutique that wasn’t just a counter inside Boots, and a Radley store that wasn’t tucked away inside a department store. The exclusive feel of these smaller shops is a huge bonus for those seeking a more personal shopping experience.
A Shopper’s Paradise: Discounts, Nostalgia, and More
The Icon Outlet is a discount-lovers paradise, offering amazing deals on brands like Levi’s, Guess, Holland & Barrett, Sketchers, and New Balance. It’s the perfect place to snag a bargain and treat yourself to some new clothes or accessories.
But there’s more to the Icon Outlet than just discounts. Shops like Lindt, Build-A-Bear, and Jack Wills tap into our inner child, bringing back happy memories of simpler times. This nostalgic element adds to the fun and playful vibe of the shopping centre.
Beyond the Shopping: Unexpected Delights
The Icon Outlet isn’t just about shopping; it’s also about experiencing something different. The unique design of the centre creates a sense of wonder and discovery as you explore its hidden corners.
From a wall studded with retro TV screens to a restaurant-filled stretch that feels like an Italian village, there are endless surprises to discover. And you’ll never know what you might find around the corner, like a free pizza sample or a traditional English pub tucked away inside a shopping centre.
A Winner For Shoppers and Visitors Alike
The Icon Outlet is truly a hidden gem within the O2. With its unique atmosphere, amazing shopping deals, and unexpected delights, it’s a must-visit for anyone looking for a fun and memorable shopping experience.
And let’s not forget the convenience! The Icon Outlet is easily accessible by tube and has a lack of crowds compared to its busier neighbour. Whether you’re looking for a quick shopping trip or a day of exploring, the Icon Outlet is the perfect destination.
