You know Westfield Stratford, right? It’s a popular place to shop in London, but trust me, there’s a hidden gem just a short distance away. I’m talking about the Icon Outlet at The O2. Forget the crowds and predictable stores – this place is truly unique!
A Hidden Gem in Plain Sight
The O2 is already a famous landmark, renowned for its incredible music concerts. Big names like Lizzo, Ed Sheeran, and Michael Bublé have all graced its stage. But did you know it also houses a hidden gem? Nestled within the O2, the Icon Outlet is a treasure trove of discount shops, quirky design features, and a whole lot of fun, blowing Westfield Stratford out of the water!
Stepping into a World of Sparkle
When I arrived at the Icon Outlet, my spirits were low. But as I stepped onto the escalator and ascended to the upper level, my mood took a dramatic turn. My eyes were immediately drawn to the mesmerizing ceiling, adorned with glittering silver baubles. It was like a disco ball extravaganza, casting a shimmering, radiant light on the walls and floor. I was completely entranced! Other shoppers were also captivated by the unexpected spectacle, pausing to take photos and soak in the sparkle.
A Map Made for Everyone
One thing that immediately impressed me was the physical map, located just a few steps away from the escalator. Unlike the digital maps found at Westfield Stratford, this one was clear, easy to use, and accessible to everyone. I’ve always struggled with touchscreens – they either refuse to respond or are overly sensitive. A physical map eliminates this frustration. Plus, multiple people can use it simultaneously, making it perfect for group outings.
A Design That’s Uniquely Cool
The map itself was shaped like a snail shell, spanning two levels. The design was much less confusing than the layouts of the Westfields I’ve visited, yet it housed many of the same familiar stores. You’ll find Claire’s Accessories, Adidas, Sketchers, Superdry, The Body Shop, and many more – all with those tempting discounts you love.
A Stroll Through a Winter Wonderland
As I walked through the curved corridors under the white roof, it felt as if I was strolling through a winter wonderland. The sleek designs of Hackett, Gant, Calvin Klein, and Ted Baker lined the walls, creating a stylish and sophisticated atmosphere. I even discovered the source of the O2’s iconic yellow hedgehog spikes – a surprisingly cool touch! A subtle hum of music played in the background, adding to the festive feel.
Beyond the Usual Suspects
Beyond the familiar brands, the Icon Outlet offered a delightful surprise: unique and less common shops. I found a physical Hallmark store, a Clarins shop that wasn’t just a counter inside Boots, and a Radley store that wasn’t tucked away in a department store. There was even a ProCook store, promising incredible deals. I couldn’t help but be excited by the variety and the unique shopping experience!
Deals Galore and Nostalgic Delights
The discounts were everywhere! From Claire’s to Levi’s, Guess, Holland & Barrett, Sketchers, and New Balance – the prices were irresistible. And then there were the stores that tapped into my inner child: Lindt, Build-A-Bear, and Jack Wills brought back memories of my childhood (or pre-teen years in the case of Jack Wills). I was already overwhelmed by the sheer amount of fun stuff this shopping centre offered, and I had barely explored even half of it!
A Labyrinth with Surprises
I descended to the lower level, eager to continue my exploration. The first thing I noticed was the restrooms and restaurants. I also noticed a special exit for the InterContinental Hotel, leaving me wondering how non-hotel guests like myself were supposed to exit. The design felt a bit confusing, making me feel a bit trapped.
Hidden Treasures and Unexpected Delights
But if I had exited at that point, I would have missed out on even more cool features. I discovered a wall adorned with retro TV screens, a restaurant-studded stretch that felt like an Italianate village, and a free pizza sample. It was a bizarre and wonderful experience to wander past a traditional English pub and a bustling Slug and Lettuce, all while inside a shopping centre. By the time I completed my loop and returned to my starting point, I was impressed by the cinema, arcade, and multitude of classic chain restaurants hidden within this shopping haven.
Conclusion
The Icon Outlet at The O2 is a hidden gem that deserves all the praise. From its dazzling ceiling and quirky design to its unique shops and exciting discounts, it offers a shopping experience unlike any other. Forget Westfield Stratford – the Icon Outlet is the place to be for a fun, exciting, and memorable shopping adventure!
