Hilton, a leading hotel chain, is setting its sights on a unique talent pool: individuals over 50 who are looking to return to the workforce. With over 160 job openings in London alone, Hilton aims to tap into this experienced demographic, offering exciting career opportunities and attractive benefits.
A Shift in the Workforce Landscape:
The company’s research highlights a growing trend: employees are seeking fresh starts, considering career changes, or looking for more flexible work arrangements to accommodate their travel dreams. This desire for a change of pace is particularly pronounced amongst older workers, who may be seeking a break from the demands of traditional office jobs or simply wanting to pursue new passions.
Burnout and Family Life Lead to Career Shifts:
Hilton’s research reveals that burnout is a major factor driving older workers toward new paths. Many have spent years in demanding office jobs, and they are now seeking a more fulfilling and balanced work-life arrangement. Another significant factor is the departure of children from the family home, which creates new opportunities for parents to explore their own interests and pursue personal goals.
The UK’s Engagement Crisis:
The UK workforce faces a significant engagement crisis, with data from Gallup indicating that only 10% of employees feel truly engaged in their work. These “quiet quitters,” as they are known, are disengaged from their jobs and perform the bare minimum, contributing to a substantial loss of productivity and economic impact. This lack of engagement is estimated to cost the UK economy a staggering £257 billion annually.
Hilton Offers a Solution:
Hilton is stepping up to address these challenges, offering a compelling alternative to traditional work environments. The company’s flexible work arrangements, combined with the excitement of the hospitality industry and the opportunity to travel, provide a unique and appealing proposition for older workers seeking a new chapter in their careers.
Marlene Batson’s Story:
Marlene Batson, a 56-year-old former civil servant, provides a perfect example of the benefits Hilton offers. After taking early retirement, Marlene joined Hilton in 2022, embracing the opportunity to work part-time while pursuing her passion for travel. Her role allows her to explore new destinations and experience the world while still enjoying a fulfilling career. Marlene’s enthusiasm highlights the positive impact that Hilton’s approach is having on the lives of its employees.
A New Chapter for Experienced Workers:
Steve Cassidy, Hilton’s senior vice president and managing director, emphasizes the growing trend of individuals seeking second careers later in life. He recognizes that hospitality offers a diverse range of opportunities that can cater to a variety of needs and aspirations. Whether seeking greater flexibility, a more active lifestyle, or a return to work after a period of family care, hospitality can provide a fulfilling and rewarding path.
Hilton’s Commitment to Intergenerational Working:
Hilton is taking a proactive approach to promoting intergenerational working, recognizing the value of experience and diverse perspectives. The company is hosting an event on September 30th at The Waldorf Hilton, London, where attendees can meet with representatives from over 15 hotels and explore topics like intergenerational working, apprenticeships, and career change opportunities.
Hilton’s efforts to attract older workers are commendable, offering a solution to the challenges of burnout, disengagement, and the changing needs of the workforce. By embracing the experience and skills of older workers, Hilton is creating a more diverse and dynamic workforce while providing fulfilling opportunities for those seeking a new chapter in their careers.
