Ian Schrager is a name synonymous with iconic hotels, and his latest venture, The London Edition, is no exception. It’s a testament to his bold vision and ability to reimagine the hotel experience, creating something truly unique. This venture, in partnership with Marriott, marks Schrager’s triumphant return to London after a 15-year absence.
This section highlights Ian Schrager’s reputation and the significance of The London Edition, focusing on its unique qualities.
A Blend of Old and New: Reimagining the Berners Hotel
The London Edition, while part of a chain, stands apart with its distinct personality. It embodies Schrager’s “hotel as lifestyle” concept, reflecting the vibrant spirit of London. The hotel resides in a beautifully preserved Georgian building, harmonizing the historic façade with modern interiors. Designed by Yabu Pushelberg and I.S.C. Design Studio, the space seamlessly blends past and present, transforming the building into a captivating fusion of styles.
This section emphasizes the unique design of The London Edition, highlighting its blending of historical elements with modern design elements.
A Fusion of Eras: A Historic Building with a Modern Soul
The hotel’s history is rich, tracing back to 1835 when it was originally five interconnected townhouses. In 1909, it was transformed into the Berners Hotel, becoming a social hub during the Edwardian era. Today, the hotel maintains this spirit, offering a space for work, relaxation, socializing, and dining. The London Edition features 173 luxurious guest rooms and suites, a vibrant restaurant, two bars, private event spaces, and a 24-hour fitness center.
This section delves into the history of the building and its transformation into The London Edition, highlighting the various amenities offered by the hotel.
Schrager’s Vision: A Hotel That Makes You Feel Good
Schrager’s philosophy behind The London Edition is simple: make people feel good. The design, he explains, is “anti-design,” emphasizing comfort and experience over aesthetics. He describes it as “a compilation of unlikely pieces, designs, finishes, and details put together in a way where an alchemy happens.”
This section focuses on Schrager’s design philosophy and his approach to creating a space that evokes a sense of well-being.
A Vibrant Lobby: A Gathering Place for Londoners and Tourists
The first thing that greets guests is the spacious lobby, a dynamic space that blends work and play seamlessly. The lobby is a melting pot of activity, attracting both locals and tourists. It’s a place where designer furniture and art installations create a unique and inviting atmosphere. The lobby features a communal table with work stations for those who need to get some work done and a historic billiard table for those looking for a more relaxed experience.
This section focuses on the lobby’s unique design and the diverse range of activities offered, making it a popular spot for both work and leisure.
A Luxurious Ambiance: A Blend of Tradition and Modernity
The London Edition seamlessly combines elegance and comfort, creating a space that feels both traditional and modern. Rich velvet couches, comfortable leather sofas, and contemporary wingback chairs offer inviting seating options. Grand chandeliers, custom-made tapestries, and an inviting fireplace add a touch of traditional charm.
This section highlights the luxurious ambiance of The London Edition, emphasizing the blending of traditional and modern elements.
A Culinary Journey: Berners Tavern, a Modern British Gem
The hotel’s restaurant, Berners Tavern, is a testament to the fine dining experience that awaits guests. Helmed by Michelin-starred chef Jason Atherton, Berners Tavern is anything but a typical English tavern. It offers a modern British menu with an emphasis on seasonal ingredients and flawless execution, offering dishes like Sunday roast with sirloin of Ruby Red beef and slow-roasted shoulder of Romney Marsh lamb.
This section highlights the restaurant, Berners Tavern, emphasizing the culinary expertise and modern British cuisine offered.
The Punch Room: A Modern Cocktail Bar
The Punch Room offers a unique cocktail experience in a dimly lit and intimate setting. This modern reinterpretation of a cocktail bar features custom-tufted banquettes, plush leather chairs, and a team of guest mixologists crafting expertly crafted cocktails.
This section focuses on the Punch Room, highlighting its unique cocktail experience and intimate atmosphere.
Luxurious Guest Rooms: A Blend of Style and Comfort
The guest rooms are a testament to luxury and attention to detail. Featuring dark walnut or light oak panels, tailor-made light fixtures, and original artwork, the rooms seamlessly blend modern amenities with traditional charm. Each room features a spacious bathroom with eco-friendly sinks and rainforest showers, providing a tranquil retreat.
This section highlights the luxurious guest rooms, emphasizing the modern amenities and design elements that enhance comfort and style.
The London Edition: Revolutionizing Hospitality
The London Edition is a unique and vibrant space, showcasing Schrager’s vision and his ability to create unforgettable experiences. It’s a hotel that truly reflects its location, offering a blend of history, design, and modern luxury, and is undoubtedly revolutionizing London’s hospitality scene.
This section concludes the article by emphasizing the impact The London Edition has had on the London hospitality scene, highlighting its unique design and luxurious experience.
