Finding the perfect hotel in London can be a challenge, especially when you have a particular travel style or interest in mind. Fortunately, some hotels in London stand out as ambassadors to specific neighborhoods, offering unique experiences that immerse guests in the city’s diverse character. These hotels are more than just places to sleep; they are gateways to explore London’s hidden gems and vibrant communities.
The Dilly: A Family-Friendly Haven on Piccadilly
At The Dilly, your day starts with a refreshing dip in their 40-foot indoor pool, a rare luxury in central London. The family-friendly atmosphere continues with a pancake machine at the breakfast buffet, making it a perfect choice for families with kids. After a delightful London-themed afternoon tea overlooking Piccadilly, you can ask the legendary doorman, Rushy, for directions to the best Harry Potter filming locations. The hotel’s proximity to Hamleys toy store and Supernova burger joint guarantees a fun-filled evening for kids and adults alike.
Good to know: If your little ones are bookworms, take them across the street to Waterstones bookstore, which boasts the largest children’s section in London.
The Fitzroy: Parisian Charm in Bloomsbury
Stepping into The Fitzroy is like entering a fairytale castle, inspired by a Parisian chateau. The mystical ambiance is evident in the lobby’s zodiac mosaic leading up the marble staircase to a bronze dragon that visitors rub for good luck. The hotel’s bar, Fitz’s, with its dark, velvet décor and discreet back entrance, provides a perfect spot for a relaxing drink.
Good to know: Bloomsbury is known for its literary history, with writers, philosophers, and artists of the Bloomsbury group meeting nearby. English writer Virginia Woolf lived in the area, making it a must-visit for literary enthusiasts.
The Goring: Royal Elegance in Belgravia
The Goring, a five-star Edwardian property, exudes an air of regal elegance. The hotel’s Royal Suite was redesigned for Kate Middleton’s royal wedding entourage, and the hotel’s standard rooms are no less luxurious, featuring Gainsborough silks similar to those used at Buckingham Palace.
Good to know: Enjoy a leisurely afternoon on The Goring’s croquet lawn and gardens, said to be larger than Wimbledon’s Centre Court.
The Portobello: Bohemian Chic in Notting Hill
Kate Moss’s love for vintage shopping and champagne helped put Portobello Road Market and the Portobello Hotel on the map. The hotel’s bohemian spirit is reflected in its lush wallpaper, Moroccan tile, and rolltop baths, creating a luxurious and free-spirited atmosphere.
Good to know: For a quieter alternative to Portobello Road, explore Golborne Road and visit Rellik, one of Kate Moss’s favorite vintage boutiques.
CitizenM: A Sustainable and Creative Hub in Bankside
CitizenM embraced the south-of-Thames location and transformed it into a creative hub. The hotel’s commitment to sustainability is evident in its BREEAM-certified building and in-house app that minimizes food waste. The hotel’s app also partners with Too Good To Go, a surplus-food marketplace, ensuring that uneaten breakfast items find a new home.
Good to know: Guests can enjoy the hotel’s proximity to free attractions like the Tate Modern, Borough Market, and the Thames Path.
The Ned: Gatsby Glamour in the City
In the evening, The Ned transforms into a Gatsby-esque event with nine lively restaurants and bars. The art deco atmosphere and live jazz music transport you back to the 1940s. From Electric Diner’s lobster roll to the prime rib at Lutyens Grill, The Ned offers a diverse culinary experience.
Good to know: Indulge in a jelly “fronut” (a donut with ice cream in the middle) at the hotel’s new in-house ice cream parlor.
The Zetter Clerkenwell: Victorian Charm and Modern Mixology
Stepping into The Zetter Clerkenwell’s 13-room townhouse is like stepping back in time to a Jane Austen novel. The hotel’s cozy and candlelit Parlour offers a perfect setting to unwind with a signature Nettle Gimlet, crafted with East London Gin and foraged herbs.
Good to know: Clerkenwell is known for its beautiful buildings that have been transformed into chic bistros and bars. Explore Sessions Arts Club or head to Exmouth Market for a pint at Mikkeler Brewpub.
The Hoxton: Artistic Energy in Shoreditch
The Hoxton has played a crucial role in Shoreditch’s artistic transformation, turning a former parking lot into a round-the-clock open art house. The hotel’s exposed-brick lounge has become a gathering place for artists, curators, and musicians, fostering a vibrant and creative community.
Good to know: Visit The Llama Inn, the hotel’s new Peruvian rooftop bar, which offers stunning views and three types of pisco sours.
The Luxury Inn: A Dalston Oasis
As Shoreditch and Hoxton gained popularity, Dalston emerged as a new artistic hub. The Luxury Inn, a former printing factory, has become a popular crash pad for those seeking a quiet and cozy retreat. The hotel’s vintage furnishings and moody lighting create a welcoming and intimate atmosphere.
Good to know: For LGBTQ+ guests, Dalston Superstore is a must-visit, offering a Queer club, café, and community space.
Choosing the right hotel in London can significantly enhance your experience. These unique and diverse hotels, each reflecting the character of its neighborhood, offer a chance to discover the hidden gems of London’s vibrant communities. Whether you are a family on vacation, a couple seeking a romantic getaway, or a solo traveler looking for a cultural immersion, there’s a London hotel waiting to welcome you.
