Ian Schrager, the name synonymous with nightlife and luxury hotels, is back in the spotlight, this time with a brand new venture in London. The city is buzzing with excitement as the “king of clubs and hotels” has returned, bringing his signature style and experience to the London Edition, his first hotel in the capital in over a decade.
A Collaboration of Powerhouses
The London Edition represents a unique partnership between Schrager and Marriott, a global hotel giant. This collaboration brings together the best of both worlds: Marriott’s vast reach and brand expertise combined with Schrager’s unmatched contemporary design and cult-like following. This union is a testament to Schrager’s lasting influence on the hotel industry, even after selling his Morgans Hotel Group in 2005.
A Historical Gem Transformed
Schrager’s eye for detail and ability to transform spaces is evident in the London Edition. Housed in a 19th-century building on Berners Street, the hotel boasts a rich history, having been a collection of townhouses before becoming the Berners Hotel in 1909. The building’s unique character immediately captivated Schrager, who had walked past it countless times on his way to his other London hotel, The Sanderson. After acquiring the property, Marriott invested a substantial £33 million to revitalize the space, breathing new life into this architectural gem.
A Symphony of Style and Substance
The London Edition is a feast for the senses. From the moment you step inside, you’re greeted by a vibrant lobby-bar with a soaring stuccoed ceiling, adorned with a stainless-steel orb by the renowned designer Ingo Maurer. Cozy nooks with roaring fires, a billiard table for a friendly game, and a host of Apple Macs provide a contemporary touch to the historical setting.
Culinary Delights and Nocturnal Adventures
The culinary experience at the London Edition is equally impressive. Berners Tavern, the hotel’s restaurant, boasts a stylish setting with lofty ceilings and an impressive collection of 185 artworks. Under the helm of Jason Atherton, a celebrated restaurateur known for his Michelin-starred Pollen Street Social, Berners Tavern offers a delectable menu featuring dishes like Orkney scallop ceviche and grass-fed Devon sirloin. For a more casual experience, the hotel also offers Basement nightclub – a familiar territory for the Studio 54 founder – and the Punch Room bar, a dimly lit space reminiscent of a private members’ club.
A Prime Location in the Heart of London
The London Edition is strategically located in Fitzrovia, a vibrant neighborhood within walking distance of some of London’s most iconic landmarks. Just a short stroll away, you’ll find the bustling Oxford Street, the vibrant Soho, and the renowned British Museum. With its central location, the hotel offers guests easy access to London’s cultural treasures, shopping havens, and lively nightlife.
A Touch of Schrager Elegance
The 173 guest rooms at the London Edition offer a haven of tranquility amidst the city’s hustle and bustle. Each room boasts a sleek and sophisticated design, with wood-paneled walls, faux-fur throws, and caramel-colored rugs, creating a warm and inviting ambiance. The hotel’s unique style is a testament to Schrager’s commitment to creating stylish and comfortable spaces, but the distinct Marriott branding might be a bit jarring for some.
A Triumph of Form and Function
Despite a few minor quirks, such as an unusually narrow bathtub, the London Edition delivers on its promise of a comfortable and luxurious stay. The hotel offers a seamless blend of form and function, catering to the needs of the modern traveler. Ultimately, the London Edition is a testament to Schrager’s enduring influence on the hospitality industry, showcasing his unique ability to blend history, style, and functionality to create a truly unforgettable experience.
