This post is part of my London Neighbourhood Guides series, where I explore different corners of the city and share my insider tips. If you’re looking for more London adventures, check out my other guides [link to other guides], filled with insights into sights, history, charm, food, and drinks.
Fitzrovia: Where Bohemia Meets Modernity
Fitzrovia might not be as famous as some of its neighbors, but its unique charm is undeniable. Nestled amidst wealthy Marylebone, edgy Soho, refined Bloomsbury, and bustling Kings Cross, Fitzrovia boasts a rich history and a vibrant present. While initially intended for the upper class, Fitzrovia was rejected by London’s elite, who preferred Belgravia and Mayfair. This rejection paved the way for Fitzrovia’s transformation into a bohemian haven, attracting European immigrants and fostering a thriving artistic scene.
A Hub for Artists and Musicians
The Fitzroy Tavern, the heart of this artistic renaissance, was a favorite hangout for legendary figures like George Orwell, Dylan Thomas, and Quentin Crisp. Other literary giants, including Virginia Woolf, George Bernard Shaw, and Arthur Rimbaud, called Fitzrovia home. This area has an undeniable magnetism, captivating artists and writers alike. Virginia Woolf eloquently captured the essence of Fitzrovia, describing it as a place where “All the lights in the Square are lighting, and it is turning silver grey, and there are beautiful young women still playing tennis on the grass.”
The artistic spirit of Fitzrovia extends beyond literature. The UFO Club, a famed underground club, hosted iconic musicians like Jimi Hendrix, Yoko Ono, and local legends Pink Floyd and Soft Machine. This legendary venue even received recognition in the Victoria & Albert Museum’s Pink Floyd exhibition. The musical legacy of Fitzrovia continues to this day, with Bob Dylan making his London debut at the King & Queen pub on Foley Street.
A Modern Hub for Media and Creativity
Fitzrovia’s artistic spirit has evolved alongside the city, embracing a new era of creativity. The presence of BBC on the western edge of the neighborhood has attracted a bustling media industry. Facebook also calls Fitzrovia home, further solidifying its reputation as a hub for advertising, film, media, and television. With major players like MTV, Nickelodeon, and CNN setting up shop, Fitzrovia has become a dynamic center of modern media.
This influx of businesses has been fueled by Fitzrovia’s excellent accessibility, boasting six tube stations within its borders. The iconic BT Tower, once London’s tallest structure, stands as a symbol of Fitzrovia’s modern transformation. With its revolving restaurant, the BT Tower offers panoramic views of the city, a testament to Fitzrovia’s vibrant evolution.
A Haven for Art and Culture
Despite its modern media influence, Fitzrovia remains a sanctuary for art lovers. The neighborhood is home to a diverse collection of art galleries, showcasing a range of artistic expressions. While some might find galleries intimidating, Fitzrovia’s galleries offer a unique experience, exuding personal creativity and raw emotion. They provide a space for intimate encounters with art, encouraging a deeper connection with each piece.
A Foodie’s Paradise
Fitzrovia is a paradise for foodies, with an abundance of dining options. From cozy cafes to renowned restaurants, there’s something for everyone.
Delightful Cafes
Fitzrovia is brimming with charming cafes, but here are a few of my personal favorites:
The Scandinavian Kitchen: This cafe and grocery store offers a taste of Scandinavia. Growing up in Espoo, Finland, I’m always excited to find Scandinavian delights. They serve delicious breakfast and lunch, featuring a delightful smörgåsbord. Be sure to arrive early, as their lunch service tends to be popular.
Yumchaa: For tea lovers, Yumchaa is a must-visit. This local chain boasts an impressive selection of teas, offering a wide range of flavors to explore. The Fitzrovia location provides a spacious and airy atmosphere, perfect for working or catching up with friends.
Kaffeine: Aussie-cafe Kaffeine has become a local favorite, with two locations in Fitzrovia. The allure of Australian coffee has swept London, and Kaffeine serves up delicious brews alongside tempting treats, including Aussie favorites like ANZAC cookies.
Exquisite Restaurants
Fitzrovia offers a delectable restaurant scene, even surpassing Soho in some aspects.
KOBA: This Korean BBQ restaurant is a fantastic choice for a birthday celebration or any special occasion. Choose from a variety of meat, seafood, or vegetable platters to grill at your table, offering a unique dining experience that combines the comforts of home cooking with the excitement of a restaurant outing.
BAO: While the famous BAO location is in Soho, reservations are impossible, often leading to long lines. If you crave delicious bao, head to Fitzrovia, their only other location. [link to BAO review]
A Neighborhood to Discover
Fitzrovia, a blend of bohemian heritage and modern energy, offers a captivating mix of art, culture, and culinary delights. So, take a stroll through this charming neighborhood and discover its hidden gems. You’ll find plenty to see, eat, and experience!
